Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9769 Articles

Audio - Apr 29, 2026 Spotify hits 761M users as biddable ads top a third of ad revenue

Spotify ad exchange server room with glowing audio waveform and programmatic data dashboards

Spotify reports 761 million MAUs in Q1 2026, biddable programmatic ads exceed one-third of ad revenue, and free cash flow hits a record 824 million euros.

by Luis Rijo

Data - Apr 29, 2026 EU spent millions building an age verification app nobody has to use

EU Commission delegates age verification rollout to 27 Member States, blueprint in hand

European Commission today adopted a recommendation pushing EU Member States to deploy anonymous, privacy-preserving age verification apps by 31 December 2026.

by Luis Rijo

Social - Apr 29, 2026 EU catches Meta letting under-13s slip through on Instagram and Facebook

Children silhouettes entering a vault door flanked by EU stars, symbolizing Meta DSA breach.

The European Commission today found Meta's Instagram and Facebook in breach of the DSA for failing to keep children under 13 off their platforms, risking fines up to 6% of global turnover.

by Luis Rijo

AI - Apr 28, 2026 Adthena's AdBridge ports Google Ads into ChatGPT in minutes

Google Ads dashboard transferring campaign data into ChatGPT via glowing data stream

Adthena launches AdBridge, a free migration wizard that ports Google Ads campaigns into ChatGPT Ads in minutes, as OpenAI's trial surpasses 600 advertisers.

by Luis Rijo

DOOH - Apr 28, 2026 VIOOH and We OOH bring 1.3 billion monthly impressions to Brazil

VIOOH partners with We OOH to put 320 Brazilian DOOH screens and 1.3 billion monthly impressions into programmatic reach across 16 major Brazilian cities.

by Luis Rijo

Video - Apr 28, 2026 YouTube stops push notifications for inactive subscribers in new rollout

YouTube bell notification on smartphone with fading push alerts for inactive subscribers.

YouTube stopped sending push notifications to inactive subscribers who ignore alerts, based on experiment results showing fewer viewers disabled notifications.

by Luis Rijo

Search - Apr 28, 2026 AdSense vignette back-button trigger collides with Google spam policy

Vignette ad appearing over a publisher page on desktop, blocking content with a Close and Open button.Check character countCheck character count

Google AdSense vignette ads can trigger the back-button hijacking it now penalizes in organic search results from June 15, exposing publishers to dual risk.

by Luis Rijo

Data - Apr 28, 2026 Apple adds monthly 12-month commitment plan to App Store subscriptions

Apple has updated App Store auto-renewable subscriptions with a monthly billing option tied to a 12-month commitment, excluding the US and Singapore markets.

by Luis Rijo