Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9775 Articles

Data - Apr 25, 2026 The data prospecting rules French marketers keep getting wrong

GDPR data compliance in a French server room with security lock symbol

Alliance Digitale April 2026 guide covers GDPR prospecting rules: consent, data broker roles, opt-in obligations, and B2B collection across digital channels.

by Luis Rijo

Data - Apr 25, 2026 MiQ study of 53 million households finds the marketing funnel is broken

Consumer on sofa using phone and laptop while two screens stream content simultaneously.

MiQ's global report on 53 million households finds 87% of consumers switch screens hourly, with 42% saying their path to purchase feels random.

by Luis Rijo

AI - Apr 25, 2026 Ad tech braces for AI agents

AI agent at programmatic console with IAB, ChatGPT and ad tech logos in server hall.

ChatGPT ads reach logged-out users, IAB Tech Lab forms a programmatic governance council, SECURE Data Act targets state privacy laws, and Google resets its spam tools.

by Luis Rijo

Display - Apr 25, 2026 TripleLift's TL Spark bets on orchestration - not just automation

TripleLift launched TL Spark on April 21, a coordinated intelligence layer unifying supply, creative, audiences, and measurement for outcome-driven programmatic advertising.

by Luis Rijo

Data - Apr 25, 2026 Dutch DPA opens consultation on explaining automated decisions to individuals

Dutch DPA opens consultation on draft guidance requiring organisations to explain algorithmic and AI decisions to affected individuals. Closes 26 May 2026.

by Luis Rijo

Display - Apr 25, 2026 Safari is quietly killing your GCLID - and here is the fix

Safari browser stripping GCLID parameter from Google Ads URL on iPhone, data dissolving

Safari strips Google Click Identifiers in up to 20% of sessions. A GTM template by Luc Nugteren restores attribution via backup URL parameter and _gcl_aw cookie.

by Luis Rijo

Data - Apr 25, 2026 EDPB's first-ever DPIA template finally lands - but experts want more

The EDPB adopted a standardised DPIA template on 10 March 2026, opening a public consultation until 9 June 2026. Here is what marketers and DPOs need to know.

by Luis Rijo

Display - Apr 25, 2026 UK clears Axel Springer's Telegraph takeover - what happens next?

UK government clears Axel Springer to acquire Telegraph Media Group on April 14, 2026, with Ireland and Austria approvals still pending before Q2 2026 close.

by Luis Rijo