Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9775 Articles

Display - Apr 25, 2026 Backpack Media bets on student life stages to unlock Kargo partnership

Backpack Media and Kargo launch exclusive deal combining education first-party data with high-impact creative formats to reach Gen Z at purchasing moments.

by Luis Rijo

AI - Apr 24, 2026 OpenAI tripled its web crawl after GPT-5 - but ChatGPT users may be declining

SimilarWeb chart showing OpenAI generative AI traffic share decline from 85% to 65%, 2025-2026.

New log file analysis of 7 billion OpenAI bot events reveals a 3.5x surge in OAI-SearchBot activity after GPT-5, while ChatGPT user-driven events dropped 28%.

by Luis Rijo

Search - Apr 24, 2026 Google's search chief reveals the real shape of AI Mode, Maps and agents

Nick Fox, Google SVP, discusses AI Mode and the future of Search with Bernard Marr

Nick Fox, Google SVP for Search and Maps, explains query fan-out, agentic restaurant booking, personal intelligence, and why ads stay labeled in AI search.

by Luis Rijo

Search - Apr 24, 2026 Google Business Profile is now a data layer that feeds AI, Maps and Search

Google's April 2026 GBP updates - recurring posts, review moderation, Ask Maps AI - reveal how business profiles now feed search rankings and Gemini results.

by Luis Rijo

Video - Apr 24, 2026 LG and Teads renew CTV HomeScreen exclusivity, adding Italy, Greece, and APAC

Teads and LG Ad Solutions renew exclusive CTV HomeScreen partnership in Europe and APAC, adding Italy, Greece, Cyprus, and new Asian markets via self-serve.

by Luis Rijo

Search - Apr 24, 2026 Google's Liz Reid on who will own search as AI rewires how people query

Liz Reid, Google Search VP, on Bloomberg Odd Lots podcast with Weisenthal and Alloway

Google's head of search Liz Reid explains AI Overviews, longer queries, ad monetization, and the future of search in a Bloomberg Odd Lots podcast interview.

by Luis Rijo

Retail - Apr 24, 2026 Amazon, Meta, Microsoft, Salesforce and Stripe join UCP Tech Council

Universal Commerce Protocol architecture showing services, capabilities, and transport layers

Amazon, Meta, Microsoft, Salesforce, and Stripe join the UCP Tech Council today, expanding the open standard for agentic commerce beyond its founding members.

by Luis Rijo

Data - Apr 24, 2026 UK Court of Appeal rewrites consent rules for gambling marketing

UK courtroom with Sky Betting app, ICO documents, and scales of justice weighing GDPR consent

The UK Court of Appeal overturned a High Court ruling on GDPR consent for gambling direct marketing, setting a new objective standard for data controllers.

by Luis Rijo