Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9775 Articles

Display - Apr 19, 2026 Singular's 2026 ROI Index: Apple Ads enters the top tier of mobile ad networks

Singular 2026 ROI Index scaled ad partners: Apple Ads, AppLovin, Google, Meta, TikTok, Unity Ads

Singular's 2026 ROI Index ranks mobile ad networks by performance across trillions of impressions, with AI and multi-touch attribution now shaping results.

by Luis Rijo

Video - Apr 19, 2026 Most marketers say creative matters - almost none actively optimize it

Bar chart: 36.9% of marketers expect 11-20% performance lift from real-time creative optimization

Perion and EMARKETER survey 111 US marketers on creative optimization: only 3.6% actively optimize despite 89% viewing creative as critical to performance.

by Luis Rijo

AI - Apr 19, 2026 Salesforce Headless 360 kills the browser and opens everything to AI agents

AI robot connecting directly to server infrastructure with Salesforce, Anthropic, and Slack logos

Salesforce opens its entire platform as APIs, MCP tools, and CLI commands so AI agents can operate without a browser, shipping over 100 new developer tools.

by Luis Rijo

Video - Apr 19, 2026 iSpot data shows Home Depot's ESPN college football bet paid off

iSpot bar chart: Home Depot ESPN CFB ads scored 654 with college football fans vs. 603 norm

iSpot's Outcomes ADvantages debut: Home Depot's ESPN college football ads reached 74% of U.S. households and drove a 42% in-store visit conversion lift in 2025.

by Luis Rijo

Data - Apr 19, 2026 DIRECTV becomes first MVPD to plug into LiveRamp's CAPI Hub

DIRECTV Advertising on April 16 became the first MVPD to join LiveRamp's CAPI Hub, enabling real-time conversion signals across its premium CTV ad inventory.

by Luis Rijo

Video - Apr 19, 2026 Why Primis skipped the Prebid Cache migration debate entirely

Server room with Microsoft and Prebid logos showing cache node removed from video ad pipeline

Primis logged production bidder responses and found the full VAST XML already in browser memory, removing the need for any Prebid Cache replacement by April 30.

by Luis Rijo

Data - Apr 19, 2026 Differentiation beats lead gen as marketers' top challenge in 2026 report

Bar chart: awareness and differentiation top marketing challenges in 2026, above lead generation

Channel V Media survey of 250 executives finds brand differentiation and visibility now rank above lead generation as marketing's hardest problems in 2026.

by Luis Rijo

Data - Apr 19, 2026 EU court's top adviser says data watchdogs must honor GDPR access requests

An EU Advocate General says data protection authorities qualify as data controllers under GDPR and cannot block subject access requests under national law.

by Luis Rijo