Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9775 Articles

Video - Apr 20, 2026 87% of agency pros say the traditional agency model is broken

Basis 2026 Advertising Agency Report cover showing industry at a crossroads

Basis survey of 213 professionals finds 87% believe the traditional agency model is broken, as AI adoption, layoffs, and in-housing reshape advertising in 2026.

by Luis Rijo

Search - Apr 20, 2026 DemandSphere maps 25 years of Google algorithm and AI search changes

DemandSphere released a free tracker covering 173 Google algorithm and AI search updates from 2000 to 2026, with a JSON API and three verified data sources.

by Luis Rijo

Data - Apr 19, 2026 CNIL's final rules on email tracking pixels are here - what changes

France's CNIL adopted its final email tracking pixel recommendation on March 12, 2026, setting strict consent and data minimization rules for email marketers.

by Luis Rijo

Video - Apr 19, 2026 Roku hits 100M households and splits open its platform finances

Couple watching Roku TV showing streaming apps and financial growth charts at night

Roku crossed 100 million streaming households and disclosed for the first time a full financial breakdown of its advertising and subscription segment revenues.

by Luis Rijo

Video - Apr 19, 2026 Moloco targets app marketers on the big screen with AI performance CTV

Person browsing streaming content on a connected TV, illustrating CTV app marketing.

Moloco launched Performance CTV on April 15, bringing mobile-grade measurement and real-time AI optimisation to connected TV for app marketers across the globe.

by Luis Rijo

Video - Apr 19, 2026 AMC Global Media's linear TV inventory goes programmatic through Magnite

Magnite and AMC Global Media unify linear and streaming programmatic access under a single ClearLine entry point ahead of the 2026-27 upfront buying season.

by Luis Rijo

AI - Apr 19, 2026 Fluency names RTB pioneer Eric Picard SVP of Product after $40M raise

Fluency appoints Eric Picard as SVP of Product, bringing his RTB and programmatic curation expertise to its agentic AI advertising platform after a $40M Series A.

by Luis Rijo

Video - Apr 19, 2026 Jomboy Media gets its own 24/7 channel on Fubo - a first for sports creators

Jomboy Media and Fubo logos mark the launch of a first-ever 24/7 creator-led sports channel

Jomboy Media and Fubo launched a first-ever 24/7 creator-led sports channel on April 15, timed to baseball season, available to all FuboTV base plan subscribers

by Luis Rijo