Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9777 Articles

AI - Apr 18, 2026 Google's AI Mode in Chrome is doing what iframes couldn't

Google AI Mode in Chrome embeds publishers inside its interface, overriding X-Frame-Options and CSP headers - the same protections it uses for its own sites.

by Luis Rijo

AI - Apr 18, 2026 Small publishers lost 60% of search traffic as AI reshapes the web

Small publisher watches search traffic collapse on laptop screen at night.

Chartbeat data shows small publishers lost 60% of search traffic in two years while ChatGPT referrals still account for under 1% of total publisher page views.

by Luis Rijo

Retail - Apr 18, 2026 Amazon agency CEO explains why he turned down a retail brand in 2026

Amazon search results filled with generic pillows, one differentiated product standing out.

Liran Hirschkorn of Incrementum Digital declined a retail brand project, citing generic products, lack of USP, and Chinese seller competition on Amazon in 2026.

by Luis Rijo

Search - Apr 18, 2026 DSA ends, ChatGPT CPMs fall, and the IAB counts $294.6B

Cracked Google Ads Dynamic Search Ads block with URLs and code fragments escaping.

Google kills Dynamic Search Ads in September, ChatGPT ad CPMs drop from $60 to $25, the IAB records $294.6B in 2025 digital ad revenue, and Amazon's billing crisis deepens.

by Luis Rijo

Search - Apr 17, 2026 Bauer Xcel Media Germany shuts down as AI search kills publisher traffic

Bauer Media Group closes German digital arm Bauer Xcel Media Deutschland on September 30, 2026, cutting 160 jobs as Google AI search disrupts publisher revenue.

by Luis Rijo

Data - Apr 17, 2026 Amazon cross-account reach reporting lands after months of buildup

Amazon Ads reach and frequency report builder showing frequency group dimensions and user metrics.

Amazon Ads launched cross-account reach and frequency reporting on April 2, letting advertisers deduplicate audiences across DSP and Sponsored Ads accounts.

by Luis Rijo

Retail - Apr 17, 2026 Amazon Sponsored Tiles reach Alexa+ Echo Show devices for content discovery

Echo Show displaying Alexa+ sponsored content tile for Prime Video channel subscription

Amazon Ads extended Prime Video Sponsored Tiles to Alexa+ on Echo Show devices on April 7, letting M&E advertisers tap voice-driven content discovery moments.

by Luis Rijo

Video - Apr 17, 2026 TV news beats social and AI on trust among high-value audiences, VAB finds

Couple watches TV news broadcast as social media notifications scatter in digital chaos.

VAB survey: high-income households are 13x more likely to trust TV news than social media, and purchase intent rises among key advertiser-valued audiences.

by Luis Rijo