Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9777 Articles

Search - Apr 17, 2026 Google tightens Maps review policy: staff names and quotas now banned

Google Maps pin looms over staff pushing tablet review request to reluctant customer

Google updated its Maps review policy on April 17, 2026, banning staff quotas and reviews that mention employee names under its rating manipulation rules.

by Luis Rijo

Data - Apr 17, 2026 Europrivacy gets EU seal of approval as a data transfer tool under GDPR

EDPB approves Europrivacy as a European Data Protection Seal for GDPR cross-border transfers, giving non-EEA data importers a certified transfer mechanism.

by Luis Rijo

Display - Apr 17, 2026 Google's 2025 Ads Safety Report: Gemini blocked 8.3 billion bad ads

Ads blocked or removed by Google in 2025, by policy category, led by ad network abuse at 1.29B+

Google's 2025 Ads Safety Report shows Gemini blocked 8.3 billion ads, suspended 24.9 million advertiser accounts, and cut false suspensions by 80% in 2025.

by Luis Rijo

Data - Apr 17, 2026 Meta's 'suite of truth' framework rewrites how advertisers measure ad impact

Ladder of incrementality: experiments, modeling, and rules-based attribution ranked by causal rigor

Meta's new measurement report argues last-click attribution misallocates 31% of conversions, pushing advertisers to adopt hybrid incrementality frameworks.

by Luis Rijo

Data - Apr 17, 2026 EFF files deceptive trade complaint against Google over ICE data handover

Person facing locked gate before vast server farm at dusk, passport in hand, barbed wire above.

The EFF filed complaints with California and New York AGs on April 14, 2026, accusing Google of handing a student's data to ICE without prior notice, breaking a decade-long promise.

by Luis Rijo

Video - Apr 17, 2026 YouTube kills Clips and bets on timestamp sharing in 2026

YouTube retires viewer Clips and rolls out timestamp sharing to mobile apps, while expanding Video Clips in Studio and planning a Shorts integration for 2026.

by Luis Rijo

Data - Apr 17, 2026 MIT report: why privacy-led UX is now a marketing imperative in the AI age

Human and robotic hands reaching toward a privacy shield on a dark digital circuit background.

MIT Technology Review and Usercentrics map how consent design, AI governance, and first-party data quality are reshaping digital marketing strategies in 2026.

by Luis Rijo

Retail - Apr 17, 2026 IAB Europe retail media guide: what's actually holding retailers back

IAB Europe Bitesize Guide to Change Management in Retail Media Series cover

IAB Europe's retail media change management guide covers strategic, operational, and cultural shifts to build scalable omnichannel advertising capabilities.

by Luis Rijo