Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9781 Articles

Display - Apr 13, 2026 Google AdSense Offerwall is generally available - what it means

Three mobile screens showing Google AdSense Offerwall rewarded ad flow on a news website.

Google AdSense today made Offerwall generally available, adding email collection in beta, rewarded ads, and unconsented traffic monetization for publishers.

by Luis Rijo

Search - Apr 13, 2026 Google sets June 15 deadline to stop hijacking users' back button

Browser back button glowing red while digital wires trap a hand trying to navigate away.

Google today named back button hijacking an explicit spam violation, with enforcement beginning June 15, 2026 - two months after today's policy announcement.

by Luis Rijo

Display - Apr 13, 2026 IAS opens beta for tool that blocks low-quality AI content near ads

Hundreds of identical AI-generated webpages dumped in a landfill under a grey sky.

IAS launched an open beta on April 2 for Low-Quality GenAI Avoidance, letting advertisers block AI slop via Context Control before and after the bid.

by Luis Rijo

Data - Apr 13, 2026 Microsoft Advertising kills SOAP API: what the October 2026 deadline means

Microsoft Advertising API pipeline transition from legacy SOAP to modern REST infrastructure.

Microsoft Advertising is retiring its SOAP API by January 31, 2027, with new features exclusive to REST from October 1, 2026. Here is what changes and when.

by Luis Rijo

Audio - Apr 13, 2026 Spotify's new carousel ads and playlist tools put brands inside the fan moment

Spotify Carousel Ads showing swipeable product cards in the Now Playing view on mobile.

Spotify on March 31 unveiled carousel ads, revamped sponsored playlists, split testing, and automated bidding for advertisers managing campaigns in Ads Manager.

by Luis Rijo

AI - Apr 13, 2026 News publishers dodge AI traffic hit - but health and education crater

News & politics shows smallest ad opportunity decline despite AI overview growth across all verticals.

Index Exchange data from 1,200 publishers shows news ad requests fell just 7% while health and careers dropped 40-50% as AI overviews reshape web traffic in 2025.

by Luis Rijo

Data - Apr 12, 2026 Google Ads finally collapses enhanced conversions into a single toggle

Google Ads enhanced conversions unified toggle merging multiple data sources into one signal.

Google Ads is unifying enhanced conversions for web and leads into a single toggle starting June 2026, accepting data from tags, Data Manager, and APIs at once.

by Luis Rijo

Data - Apr 12, 2026 Google quietly kills Display and Video support in Performance Planner

Google Ads Performance Planner dashboard in dark operations room, screens showing campaign data.

Google dropped Display and Video from Performance Planner on March 9, 2026, removing impression share metrics and locking existing plans from view or editing.

by Luis Rijo