Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9781 Articles

Data - Apr 14, 2026 EDPB 2025 annual report: €1.15bn in GDPR fines, new AI and DMA rules

The EDPB's 2025 annual report reveals €1.15bn in GDPR fines, first-ever DMA-GDPR joint guidelines, and a major push to simplify compliance across Europe.

by Luis Rijo

Display - Apr 14, 2026 InMarket says 5 CPG brands drove millions in sales with moment-based ads

Five mobile ad creatives from InMarket's 2026 Breakthrough Outcomes campaigns on smartphones.

InMarket's April 2026 Breakthrough Outcomes report shows Welch's, OLLY, and Bob Evans Farms hitting iROAS as high as $11.43 via real-time mobile targeting.

by Luis Rijo

Social - Apr 13, 2026 Instagram brings 13+ content ratings and Limited Content setting to India

Instagram expanded its 13+ content rating and new Limited Content setting to India on April 9, 2026, tightening default protections for all users under 18.

by Luis Rijo

AI - Apr 13, 2026 Canva buys Simtheory and Ortto to turn a design tool into a full work platform

Simtheory AI agent qualifying sales leads in a spreadsheet on simtheory.ai platform

Canva on April 8 acquired Simtheory and Ortto, adding agentic AI orchestration and a customer data platform with 11,000 customers to its growing martech stack.

by Luis Rijo

AI - Apr 13, 2026 OpenAI's ads manager is live - and the barrier to entry just dropped

ChatGPT ads manager campaign creation interface showing objective, location, and budget fields.

OpenAI has quietly rolled out an ads manager for ChatGPT, cutting the minimum spend threshold from $250,000 to $50,000 as it races toward a planned IPO this year.

by Luis Rijo

Data - Apr 13, 2026 Kenya fines a health app KES 50,000 for using a doctor's photo without consent

Nairobi skyline at sunset, hands holding smartphone with blurred social media video content.

Kenya's data regulator ordered ESHE Community to pay KES 50,000 and remove promotional TikTok and Instagram videos after publishing a doctor's photo without verified consent.

by Luis Rijo

Data - Apr 13, 2026 Google merges all ads developer tools into one hub - is it enough?

Google launched a unified Advertising and Measurement Developers Hub on April 6, covering APIs, SDKs, tagging, analytics, and publisher tools in one portal.

by Luis Rijo

Display - Apr 13, 2026 Nexxen's AI-native DSP UI signals a shift in who controls the machine

Nexxen launched an AI-native DSP interface and expanded its nexAI DSP Assistant on April 6, covering pre-campaign QA, deal diagnostics, and mid-flight optimization.

by Luis Rijo