Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9781 Articles

Video - Apr 11, 2026 YouTube Premium Lite rolls out to Belgium, Venezuela, Peru and Guatemala

YouTube Premium Lite expands to Belgium and three Latin American countries, while Indonesia faces new age-based access restrictions under local regulation.

by Luis Rijo

AI - Apr 11, 2026 System1 adds AI layer to Test Your Ad as creative measurement race heats up

System1 adds AI-assisted summaries and a predictive measurement tool to Test Your Ad, its platform backed by a 100,000-ad emotional norms database.

by Luis Rijo

Data - Apr 10, 2026 Google Finance AI tools reach 100+ countries with local language support

Google Finance Beta dark mode interface with candlestick chart and AI Research panel

Google Finance launches AI-powered research, Deep Search, live earnings, and charting tools across 100+ countries with full local language support starting April 8, 2026.

by Luis Rijo

Retail - Apr 10, 2026 Google updates Merchant Center: same product IDs work across multiple accounts

FeedArmy's Emmanuel Flossie explains Google Merchant Center same product ID policy update

Google updated Merchant Center product ID documentation on April 8, 2026, clarifying that duplicate IDs across multiple accounts will not trigger disapprovals.

by Luis Rijo

Data - Apr 10, 2026 California's DROP platform hits 242,000 sign-ups in its first 8 weeks

California's DROP platform surpassed 242,000 consumer sign-ups and 575 data broker registrations in eight weeks, with August 2026 as the compliance deadline.

by Luis Rijo

Data - Apr 10, 2026 Spain's top court rules EasyJet must name workers in seniority lists

Aircraft cabin with floating legal document dissolving into numeric codes and worker silhouettes.

Spain's Supreme Court ruled EasyJet must publish full names in cabin crew seniority lists, rejecting pseudonymization as GDPR data minimization defense.

by Luis Rijo

AI - Apr 10, 2026 ChatGPT 5.3 cuts outbound links as authority signals reshape AI search

ChatGPT 5.3 links out to fewer sites while searching 10+ fan-outs per query, shifting AI visibility from citation volume to trust signals and brand authority.

by Luis Rijo

Search - Apr 10, 2026 What Google actually looks for when it catches spam sites

Former Google spam fighter Pedro Dias reveals how Google detects and penalizes spam sites.

Former Google Search Quality engineer Pedro Dias reveals how manual reviews, intent analysis, and fingerprinting actually work inside Google's spam detection systems.

by Luis Rijo