Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9786 Articles

Retail - Apr 10, 2026 Google updates Merchant Center: same product IDs work across multiple accounts

FeedArmy's Emmanuel Flossie explains Google Merchant Center same product ID policy update

Google updated Merchant Center product ID documentation on April 8, 2026, clarifying that duplicate IDs across multiple accounts will not trigger disapprovals.

by Luis Rijo

Data - Apr 10, 2026 California's DROP platform hits 242,000 sign-ups in its first 8 weeks

California's DROP platform surpassed 242,000 consumer sign-ups and 575 data broker registrations in eight weeks, with August 2026 as the compliance deadline.

by Luis Rijo

Data - Apr 10, 2026 Spain's top court rules EasyJet must name workers in seniority lists

Aircraft cabin with floating legal document dissolving into numeric codes and worker silhouettes.

Spain's Supreme Court ruled EasyJet must publish full names in cabin crew seniority lists, rejecting pseudonymization as GDPR data minimization defense.

by Luis Rijo

AI - Apr 10, 2026 ChatGPT 5.3 cuts outbound links as authority signals reshape AI search

ChatGPT 5.3 links out to fewer sites while searching 10+ fan-outs per query, shifting AI visibility from citation volume to trust signals and brand authority.

by Luis Rijo

Search - Apr 10, 2026 What Google actually looks for when it catches spam sites

Former Google spam fighter Pedro Dias reveals how Google detects and penalizes spam sites.

Former Google Search Quality engineer Pedro Dias reveals how manual reviews, intent analysis, and fingerprinting actually work inside Google's spam detection systems.

by Luis Rijo

Retail - Apr 10, 2026 Google's 2026 retail ad playbook: product data, CTV, and agentic commerce

Three Google Ads experts discuss retail advertising strategy in the Ads Decoded series.

Google Ads Decoded April 8 episode details how product feeds now power CTV, AI Mode, and agentic checkout - with conversion uplift data for retail advertisers.

by Luis Rijo

Search - Apr 10, 2026 Scammers are now targeting Google Ads agencies with fake client leads

Hooded thief reaching into a glowing Google Ads dashboard to steal data and money in a dark alley.

Digital marketing agencies are facing a new fraud wave in which scammers impersonate corporate clients to gain MCC account access, as warned on April 10, 2026.

by Luis Rijo

AI - Apr 10, 2026 Massachusetts' top court rules Meta can't hide behind Section 230 in kids' addiction case

Massachusetts Supreme Judicial Court today ruled Section 230 does not shield Meta from state claims that Instagram was deliberately designed to addict children.

by Luis Rijo