Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9787 Articles

Retail - Apr 09, 2026 Amazon's anti-manipulation rules tested as buyer feedback threats spread

A single glowing orange star inside a dark Amazon warehouse filled with stacked boxes.

Amazon's Anti-Manipulation Policy bars refunds tied to feedback removal, but sellers say enforcement gaps leave them absorbing most of the cost when buyers threaten 1-star reviews.

by Luis Rijo

Display - Apr 09, 2026 Amazon opens DSP inventory management APIs - what changed in March

Amazon Ads inventory management API hub with programmatic deal pipes converging at center.

Amazon Ads launched unified inventory management APIs in open beta in March 2026, consolidating deals, proposals, and inventory groups under the API v1 model.

by Luis Rijo

Data - Apr 09, 2026 LinkedIn hit with class action over hidden browser scan of 6,000 extensions

LinkedIn fingerprint with data streams leaking to third parties, BrowserGate lawsuit visual.

Class action filed April 6 alleges LinkedIn secretly scanned Chrome users for 6,000 extensions and routed device fingerprints to undisclosed third parties.

by Luis Rijo

Data - Apr 09, 2026 Google opens ads to India pharmacies and New Zealand telemedicine via LegitScript

Digital map linking India pharmacy network and New Zealand telehealth via Google Ads certification.

LegitScript and Google expanded their healthcare ad partnership on April 8, 2026, adding India pharmacies and New Zealand telemedicine providers to eligible markets.

by Luis Rijo

Data - Apr 09, 2026 IAB says legacy measurement is cheating retail media out of its real value

Old measuring tape on data center floor, legacy tools vs modern retail media infrastructure.

IAB and Instacart argue that Marketing Mix Modeling systematically undercounts retail media impact, urging CPG brands to adopt closed-loop measurement instead.

by Luis Rijo

Data - Apr 08, 2026 NIQ and Adsquare make real CPG purchase data available for programmatic ads

NIQ and Adsquare GeoPurchase audience segments across Europe and North America

NIQ and Adsquare today announced a collaboration making real CPG purchase-based GeoPurchase audience segments available for programmatic and DOOH campaigns.

by Luis Rijo

Display - Apr 08, 2026 The American Prospect drops programmatic ads, bets on reader trust

Newsroom monitor displays clean article page as digital ad fragments dissolve into city night sky.

On April 6, 2026, The American Prospect removed all programmatic advertising from its website, citing surveillance, monopoly power, and damage to journalism.

by Luis Rijo

Data - Apr 08, 2026 Italy's Garante fines Intesa Sanpaolo €31.8M - one employee, 3,573 victims

Bank employee accesses thousands of customer financial records in empty Italian bank at night.

Italy's Garante fined Intesa Sanpaolo €31.8M after one bank employee accessed 3,573 customer accounts, including politicians, for two years undetected.

by Luis Rijo