Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in As Seen on Tubes. Reach out via [email protected]

Luis Rijo's Work 9230 Articles

AI - Feb 08, 2026 Apple lets AI agents write Swift code directly in Xcode

Xcode 26.3 agentic coding showing AI agent modifying Swift code with real-time thinking process display.

Apple releases Xcode 26.3 with agentic coding support for Anthropic's Claude Agent and OpenAI's Codex, enabling developers to use AI agents throughout app development.

by Luis Rijo

AI - Feb 08, 2026 AI author warns "Gartner is dying" as research firm's stock crashes 31%

Gartner stock chart showing 5-year decline from $600 to $156, down 4.97% with sharp 2025-2026 drop.

Prominent AI book author Andriy Burkov declared Gartner's business model fundamentally broken following the research firm's February 3 earnings that sent shares plunging 31 percent.

by Luis Rijo

AI - Feb 08, 2026 Major retailer slashes site visit costs by 75% using sell-side AI decisioning

Index Exchange Marketplaces enabled a major apparel retailer to cut cost per site visit by 75% through inPowered AI's sell-side decisioning technology deployed upstream.

by Luis Rijo

Video - Feb 08, 2026 Nielsen pilots wearable tech to count who's actually watching the Super Bowl

Nielsen tests smartwatch-style devices to track co-viewing during Super Bowl LX and major live events, building on Big Data + Panel measurement advances.

by Luis Rijo

AI - Feb 08, 2026 Milano Cortina 2026 Olympics faces backlash over AI-generated content

Milano Cortina 2026 Olympics drew criticism for AI-generated promotional content featuring Sabrina Impacciatore, raising brand safety concerns as advertisers confront quality issues.

by Luis Rijo

Video - Feb 07, 2026 Disney streaming ad revenue surges as platform hits $5.3B milestone

Disney+ and Hulu advertising revenue reached record levels in Q1 fiscal 2026, signaling accelerated monetization of the entertainment giant's 122 million ad-supported streaming subscribers.

by Luis Rijo

AI - Feb 07, 2026 Google faces developer token application backlog as new API tier debuts

Google introduces Explorer Access level for Ads API while application delays affect developers seeking Basic and Standard access amid surging interest.

by Luis Rijo

Search - Feb 07, 2026 Testing tool simulates Google's 2MB HTML limit as SEO professionals assess crawling impact

Dave Smart added 2MB truncation feature to Tame the Bots fetch tool on February 6, enabling technical SEO professionals to simulate Googlebot's reduced file size limits.

by Luis Rijo