Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in As Seen on Tubes. Reach out via [email protected]

Luis Rijo's Work 9261 Articles

Data - Feb 02, 2026 Google expands tag gateway reach with Akamai CDN integration

Google tag gateway routes measurement through advertiser domains via Akamai, Cloudflare, and GCP CDNs.

Google today added Akamai support to tag gateway, letting advertisers deploy first-party tracking via major CDN alongside Cloudflare and GCP options.

by Luis Rijo

AI - Feb 02, 2026 Nearly half of marketers encounter AI errors weekly as study exposes trust gap

AI reliability split: confident marketer with data vs. errors and warnings

NP Digital study reveals 47% of marketers encounter AI hallucinations weekly, with ChatGPT scoring 59.7% accuracy across 600 prompts. Trust issues persist.

by Luis Rijo

AI - Feb 01, 2026 Google reveals secret behind training AI agents that browse the web

Google's SAGE framework uses dual AI agents in feedback loop to generate complex search training data

Google research paper details SAGE framework generating synthetic training data for search agents requiring multiple reasoning steps to answer complex questions.

by Luis Rijo

Data - Feb 01, 2026 CMOs say they trust agencies but still switch them anyway

Handshake dissolving into fragments symbolizing agency-client trust paradox and constant switching

CMOs across Europe claim to view agencies as trustworthy partners yet continue to undermine relationships by holding constant pitches and changing agencies.

by Luis Rijo

Data - Feb 01, 2026 French marketing trade group urges hybrid measurement as cookie-free tracking falters

Puzzle pieces with marketing channel icons converging into unified hybrid measurement framework

Alliance Digitale publishes white paper recommending marketers combine attribution and contribution models as privacy regulations fragment measurement.

by Luis Rijo

Video - Feb 01, 2026 IAB Spain sets standardized parameters for connected TV bid requests

Looking at the image, it shows the cover of IAB Spain's CTV bid request harmonization guide from January 2026.

IAB Spain issues bid request standards for CTV programmatic buying establishing P1 and P2 parameters across Spanish streaming platforms.

by Luis Rijo

AI - Feb 01, 2026 How brands manipulate ChatGPT to dominate AI search results

Hand manipulating holographic chess pieces on digital board symbolizing AI search optimization tactics

Companies spend thousands on generative engine optimization to influence ChatGPT recommendations. A Wall Street Journal investigation reveals the tactics behind AI search manipulation.

by Luis Rijo

AI - Feb 01, 2026 ChatGPT ads arrive as Threads expands global monetization

AI chatbot advertising monetization with surveillance satellites tracking user data and behavior

OpenAI sets $60 CPM for ChatGPT advertising while Meta completes Threads monetization. Microsoft's Prebid caching shutdown threatens publisher video delivery.

by Luis Rijo