Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9795 Articles

Video - Apr 02, 2026 Amazon Luna and Mattel bring He-Man to the living room on June 5

Masters of the Universe: Legends Unite key art showing He-Man and allies facing Hordak on Luna.

Amazon Luna and Mattel launch Masters of the Universe: Legends Unite on June 5, 2026, a free-to-Prime couch co-op game with roguelike deck-building mechanics across 14 countries.

by Luis Rijo

AI - Apr 02, 2026 FLORA's FAUNA: the AI creative agent that fights back against generic

FLORA's FAUNA canvas showing 10 color variations generated by Nano Banana 2 in a single batch run.

FLORA launched FAUNA on March 31, 2026, a node-based AI creative agent backed by $52M, used by Nike, Netflix, and Pentagram to preserve brand craft.

by Luis Rijo

Video - Apr 02, 2026 651 million tickets: what the 2025 box office really tells marketers

Total admissions chart: 651M tickets sold in 2025 vs 598M in 2024, a 9% increase.

The People Platform's 2025 cinema report shows 651M tickets sold, a 9% rise driven by attendance not price - key data for audience targeting and media planning.

by Luis Rijo

AI - Apr 01, 2026 Google's AI grip tightens: what SISTRIX's March data means for publishers

SISTRIX's March 2026 monthly review reveals Google's AI infrastructure dominance, a CTR collapse from 27% to 11% at position one, and Gemini traffic tripling in H2 2025.

by Luis Rijo

Display - Apr 01, 2026 Criteo opens GO to all: SMBs can now launch AI ad campaigns in 5 clicks

Criteo GO dashboard showing campaign metrics: exposed users, revenue, CTR trends, and video completion.

Criteo expands GO platform with full self-service access for SMBs and growth brands, enabling cross-channel AI ad campaigns in as few as five clicks as of March 31, 2026.

by Luis Rijo

Video - Apr 01, 2026 VIZIO appears in Walmart Connect Ad Center's new display beta tab

VIZIO selected in Walmart Connect Ad Center's Publishers & Social media type dropdown beta.

Walmart Connect Ad Center's beta Publishers & Social tab lists VIZIO as a selectable media type, potentially unifying CTV and retail media buying with Walmart's first-party data.

by Luis Rijo

Search - Apr 01, 2026 Google reinstates articles exposing Clickout Media after bogus DMCA takedowns

Slot machine bursting through a news website, replacing journalism with casino content.

Google restored Press Gazette and Search Engine Land articles about Clickout Media's parasite SEO scheme after bogus DMCA complaints removed them from search results.

by Luis Rijo

Data - Apr 01, 2026 Firefox 149 brings free built-in VPN and split-screen browsing

Firefox browser interface showing the built-in VPN feature active, with the Firefox fox mascot alongside.

Firefox 149 launches March 24 with a free built-in VPN offering 50GB monthly, split view, tab notes, and Smart Window AI - here's what it means for privacy.

by Luis Rijo