Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in As Seen on Tubes. Reach out via [email protected]

Luis Rijo's Work 9261 Articles

Video - Feb 01, 2026 Poland's TV landscape shifts as Polsat overtakes rivals and screens dominate

Modern Polish living room with glowing TV dominating space, laptop and phone secondary

Nielsen's 2026 report shows Polsat capturing 18.12% share in Poland as Warner Bros. Discovery slips to second. Digital platforms increasingly favor television screens.

by Luis Rijo

Retail - Feb 01, 2026 Amazon changes how sellers pay for FBA removals with per-unit billing

Amazon fulfillment center with per-unit fee charges displayed on boxes during FBA removal processing.

Amazon adjusts removal and disposal fee timing for FBA sellers, shifting from lump-sum charges to incremental billing as units process, affecting cash flow planning.

by Luis Rijo

Social - Feb 01, 2026 Cheap bots overwhelm platforms despite years of detection promises

Robotic hands emerge from smartphones with fake engagement symbols overwhelming user amid bot manipulation

NATO experiment exposes persistent failures in social media defenses as commercial manipulation services thrive at scale across Facebook, Instagram, TikTok, YouTube, and X.

by Luis Rijo

AI - Feb 01, 2026 Meta's former top AI scientist publicly endorses Google Gemini

Meta's former Chief AI Scientist Yann LeCun endorses Google Gemini on LinkedIn in February 2026 post

Yann LeCun, who left Meta for his own AI startup, endorses Google Gemini in LinkedIn post with far-reaching implications for AI competition.

by Luis Rijo

Audio - Feb 01, 2026 This Netflix cartoon just beat Taylor Swift on YouTube for 32 straight weeks

A world map showing continents isolated by glowing musical notes in different colors, representing fragmented streaming markets.

Golden from KPop Demon Hunters soundtrack accumulates 57M weekly views while most Americans have never heard of it—revealing how streaming fragmented into parallel universes.

by Luis Rijo

Data - Jan 31, 2026 Vivaldi 7.8 ships advanced tab tiling while major browsers chase AI

Vivaldi 7.8 tab menu showing domain restriction option for pinned tabs

Vivaldi Technologies released version 7.8 on January 29 with drag-and-drop tab tiling and pinned tab restrictions, rejecting AI assistants while Chrome, Edge integrate AI features.

by Luis Rijo

AI - Jan 31, 2026 Yahoo DSP executive reveals how measurement and UI will reshape advertising competition

Measurement convergence meets UI divergence as agentic AI reshapes advertising technology competition

CES 2025 exposed the forces closing the gap between attribution and incrementality while agentic systems threaten DSP differentiation.

by Luis Rijo

AI - Jan 31, 2026 IAB forecasts 9.5% ad growth as marketers shift toward agentic AI

AI agents autonomously manage digital advertising campaigns showing growth metrics and automation

Interactive Advertising Bureau projects 9.5% US ad spend increase in 2026, with five of six top priorities driven by AI as advertisers embrace autonomous campaign management.

by Luis Rijo