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Available in the US: Bing in-market audiences increase conversion rates up to 48%

Programmatic

Available in the US: Bing in-market audiences increase conversion rates up to 48%

Bing last week announced the launch of new audiences: in-market audiences. In-market audiences were in beta since last year, and now the audiences were released in the USA for all advertisers.

In-Market audiences are lists of users that are in-market for a particular purchase category. Bing Ads uses signals across Bing, MSN and other Microsoft services. According to Bing, in-Market audience lists can help advertisers to increase conversions and improve bids and targeting.

The first in-market audiences on Bing were Apparel/Cloting, Finance (Credit/Loans/Insurance), Toys & Games, Home Decor, Telephony, Gifts, Travel & Tourism, and Vehicles. Now there are many more in-market audiences available at Bing Ads (see below).

Bing says that pilot participants have been seeing strong results from in-market audiences, reaching up to 28% higher click-through rates and up to 48% higher conversion rates.

How to use in-market audiences on Bing?

In-market audiences are available on Audiences, under Campaign page. Advertisers need to click on create association, select in-market audiences, and associate the audiences to the ad group.

Bing advises to associate the In-market Audiences to existing top-performing ad groups as “bid only” with 20% bid adjustment, and monitor for 2 weeks.

In-market audiences available on Bing Ads

  • /Apparel & Accessories
  • /Apparel & Accessories/Activewear
  • /Apparel & Accessories/Clothing
  • /Apparel & Accessories/Formal Wear
  • /Apparel & Accessories/Formal Wear/Bridal Wear
  • /Apparel & Accessories/Handbags
  • /Apparel & Accessories/Lingerie
  • /Apparel & Accessories/Luggage
  • /Apparel & Accessories/Men’s Apparel
  • /Apparel & Accessories/Outerwear
  • /Apparel & Accessories/Perfumes & Fragrances
  • /Apparel & Accessories/Shoes
  • /Apparel & Accessories/Shoes/Athletic Shoes
  • /Apparel & Accessories/Shoes/Boots
  • /Apparel & Accessories/Swimwear
  • /Apparel & Accessories/Women’s Apparel
  • /Arts & Entertainment/Movies & Films
  • /Autos & Vehicles
  • /Autos & Vehicles/Auto Parts & Accessories
  • /Autos & Vehicles/Auto Parts & Accessories/Automotive Electronic Components
  • /Autos & Vehicles/Auto Parts & Accessories/Car Batteries
  • /Autos & Vehicles/Auto Parts & Accessories/High Performance & Aftermarket Auto Parts
  • /Autos & Vehicles/Auto Parts & Accessories/Wheels & Tires
  • /Autos & Vehicles/Auto Repair & Maintenance
  • /Autos & Vehicles/Auto Repair & Maintenance/Brake Service & Repair
  • /Autos & Vehicles/Motor Vehicles
  • /Autos & Vehicles/Motor Vehicles/Cars & Trucks
  • /Autos & Vehicles/Motor Vehicles/Motor Vehicles by Type/Classic Vehicles
  • /Autos & Vehicles/Motor Vehicles/Motor Vehicles by Type/Convertibles
  • /Autos & Vehicles/Motor Vehicles/Motor Vehicles by Type/Hybrid & Alternative Vehicles
  • /Autos & Vehicles/Motor Vehicles/Motor Vehicles by Type/Luxury Vehicles
  • /Autos & Vehicles/Motor Vehicles/Motor Vehicles by Type/Off-Road Vehicles
  • /Autos & Vehicles/Motor Vehicles/Motor Vehicles by Type/Pickup Trucks
  • /Autos & Vehicles/Motor Vehicles/Motor Vehicles by Type/Sedans
  • /Autos & Vehicles/Motor Vehicles/Motor Vehicles by Type/Sports Cars
  • /Autos & Vehicles/Motor Vehicles/Motor Vehicles by Type/Station Wagons
  • /Autos & Vehicles/Motor Vehicles/Used Motor Vehicles
  • /Autos & Vehicles/Vehicles (Other)/Bicycles & Accessories
  • /Autos & Vehicles/Vehicles (Other)/Campers & RVs
  • /Autos & Vehicles/Vehicles (Other)/Commercial Vehicles
  • /Baby & Children’s Products/Baby & Children’s Apparel/Children’s Apparel
  • /Baby & Children’s Products/Diapers & Baby Hygiene Products
  • /Beauty Products & Services
  • /Beauty Products & Services/Hair Care Products
  • /Beauty Products & Services/Makeup & Cosmetics
  • /Beauty Products & Services/Skin Care Products
  • /Business Services/Advertising & Marketing Services
  • /Business Services/Advertising & Marketing Services/SEO & SEM Services
  • /Business Services/Agriculture [segment has been retired]
  • /Business Services/Building Construction & Maintenance
  • /Business Services/Building Construction & Maintenance/Building Materials & Supplies
  • /Business Services/Business Technology/Business & Productivity Software/E-Commerce & Retail Software
  • /Business Services/Business Technology/Network Systems & Services
  • /Business Services/Food Service Industry
  • /Business Services/Industrial Manufacturing
  • /Business Services/Office
  • /Business Services/Retail Trade
  • /Computers & Peripherals/Computer Accessories & Components
  • /Computers & Peripherals/Computer Accessories & Components/Memory & Storage
  • /Computers & Peripherals/Computers/Desktop Computers
  • /Computers & Peripherals/Computers/Laptops & Notebooks
  • /Consumer Electronics
  • /Consumer Electronics/Audio
  • /Consumer Electronics/Audio/Car Audio
  • /Consumer Electronics/Audio/Pro Musician & DJ Equipment
  • /Consumer Electronics/Game Consoles
  • /Consumer Electronics/GPS & Navigation
  • /Consumer Electronics/Televisions
  • /Consumer Electronics/Televisions/HDTVs
  • /Education/Post-Secondary Education
  • /Education/Post-Secondary Education/Business Education
  • /Education/Primary & Secondary Schools (K-12)
  • /Employment
  • /Employment/Accounting & Finance Jobs
  • /Employment/Clerical & Administrative Jobs
  • /Employment/Government & Public Sector Jobs
  • /Employment/Health & Medical Jobs
  • /Employment/Legal Jobs
  • /Financial Services/Banking Services/Savings Accounts
  • /Financial Services/Credit & Lending
  • /Financial Services/Credit & Lending/Auto Loans
  • /Financial Services/Credit & Lending/Business Loans
  • /Financial Services/Credit & Lending/Credit Cards
  • /Financial Services/Credit & Lending/Loans
  • /Financial Services/Credit & Lending/Mortgage
  • /Financial Services/Credit & Lending/Mortgage/Home Equity Loans
  • /Financial Services/Credit & Lending/Mortgage/Home Purchase Loans
  • /Financial Services/Credit & Lending/Mortgage/Mortgage Refinancing
  • /Financial Services/Credit & Lending/Personal Loans
  • /Financial Services/Credit & Lending/Student Loans
  • /Financial Services/Financial Planning
  • /Financial Services/Insurance
  • /Financial Services/Insurance/Auto Insurance
  • /Financial Services/Insurance/Health Insurance
  • /Financial Services/Insurance/Health Insurance/Supplemental Health Insurance
  • /Financial Services/Insurance/Home Insurance
  • /Financial Services/Insurance/Life Insurance
  • /Financial Services/Insurance/Travel Insurance
  • /Financial Services/Investment Services
  • /Financial Services/Tax Services
  • /Gifts & Occasions/Gift Delivery
  • /Gifts & Occasions/Personalized Gifts
  • /Hobbies & Leisure/Toys & Games
  • /Home & Garden
  • /Home & Garden/Home & Garden Services/Architectural Services
  • /Home & Garden/Home & Garden Services/General Contracting & Remodeling Services
  • /Home & Garden/Home & Garden Services/Home Cleaning Services
  • /Home & Garden/Home & Garden Services/Interior Design & Decorating Services
  • /Home & Garden/Home & Garden Services/Landscape Design
  • /Home & Garden/Home & Garden Services/Pest Control
  • /Home & Garden/Home & Garden Services/Plumbing Services
  • /Home & Garden/Home & Garden Services/Roofing Services
  • /Home & Garden/Home & Garden Services/Yard Garden & Patio
  • /Home & Garden/Home & Garden Services/Yard Garden & Patio/Yard & Garden Equipment & Supplies
  • /Home & Garden/Home Appliances/Microwaves
  • /Home & Garden/Home Appliances/Small Appliances/Coffee & Espresso Makers
  • /Home & Garden/Home Appliances/Small Appliances/Juicers & Blenders
  • /Home & Garden/Home Appliances/Vacuums
  • /Home & Garden/Home Decor
  • /Home & Garden/Home Decor/Curtains & Window Treatments
  • /Home & Garden/Home Decor/Fireplaces
  • /Home & Garden/Home Furnishings
  • /Home & Garden/Home Furnishings/Antiques & Collectibles
  • /Home & Garden/Home Furnishings/Living Room
  • /Home & Garden/Home Improvement
  • /Home & Garden/Home Improvement/Kitchen & Bathroom Cabinets
  • /Home & Garden/Home Improvement/Tools
  • /Home & Garden/Kitchen & Dining
  • /Home & Garden/Outdoor Items/BBQs & Grills
  • /Personal Services/Health Conditions & Concerns
  • /Personal Services/Legal
  • /Personal Services/Pharmacy
  • /Real Estate
  • /Real Estate/Commercial Properties
  • /Real Estate/Moving & Relocation
  • /Real Estate/Residential Properties/Residential Properties (For Rent)/Apartments (For Rent)
  • /Real Estate/Residential Properties/Residential Properties (For Sale)/Apartments (For Sale)
  • /Real Estate/Residential Properties/Residential Properties (For Sale)/Houses (For Sale)
  • /Social/Community Service & Social Organizations
  • /Social/Restaurants
  • /Social/Restaurants/Restaurant Take-out & Delivery
  • /Software
  • /Software/Business & Productivity Software
  • /Software/Design Software
  • /Sports & Fitness
  • /Sports & Fitness/Fitness Products & Services/Exercise Equipment
  • /Sports & Fitness/Sporting Goods
  • /Sports & Fitness/Sporting Goods/Golf Equipment
  • /Sports & Fitness/Sports
  • /Telecom
  • /Telecom/Internet Service Providers
  • /Telecom/Telephony
  • /Travel
  • /Travel/Air Travel
  • /Travel/Car Rental
  • /Travel/Cruises
  • /Travel/Hotels & Accommodations
  • /Travel/Hotels & Accommodations/Hotels
  • /Travel/Hotels & Accommodations/Hotels, Motels & Resorts
  • /Travel/Hotels & Accommodations/Vacation Rentals
  • /Travel/Last Minute Travel
  • /Travel/Transportation & Excursions
  • /Travel/Travel Booking Services
  • /Travel/Travel Media & Publications
  • /Travel/Travel Media & Publications/City & Local Guides
  • /Apparel & Accessories/Jewelry & Watches/Watches
  • /Employment/IT & Technical Jobs
  • /Employment/Temporary & Seasonal Jobs
  • /Home & Garden/Home & Garden Services/Locksmith Services
  • /Home & Garden/Home Furnishings/Bedroom
  • /Home & Garden/Home Furnishings/Kitchen & Dining Room
  • /Software/Video Software
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