U.S. podcast advertising captured $314 million in revenue in 2017, a rise of 86 percent over $169 million in 2016, according to the latest IAB/PwC Podcast Advertising Revenue Study for full-year 2017 released this month by the Interactive Advertising Bureau (IAB) and conducted by IAB and PwC
Bing last week announced the launch of new audiences: in-market audiences. In-market audiences were in beta since last year, and now the audiences were released in the USA for all advertisers. In-Market audiences are lists of users that are in-market for a particular purchase category. Bing
Facebook and MetrixLab did a study where they compare broader audiences (like age and gender) vs. core audiences (niche audiences). The study found that +66% of assets tested against broad audiences maintained or improved performance against benchmarks; +44% average improvement in incremental brand recallers when using broad audiences; +31% on
Eugene Goldenshteyn, Product Marketing Manager at Bing, yesterday announced that Bing will not have any more ads on the sidebar since yesterday. This only affects the United States market for now, "with international markets testing to follow at a later time." Here the changes: * Text Ads will no
