By Luís Daniel Rijo — Jun 22, 2021

Carrefour introduces ads in their websites and apps in 9 countries

Carrefour to have retail ads in France, Spain, Italy, Belgium, Poland, Romania, Brazil, Argentina, and Taiwan.

Criteo this month announced that Carrefour. will use the Criteo Retail Media technology platform to display ads on their websites. According to Criteo, Carrefour is. the first food retailer in Europe to use Criteo for retail ads.

Criteo and Carrefour are both headquartered in France.

The international partnership with Carrefour Group and Criteo is for three years and enables advertisers to promote their products on all of Carrefour’s digital media (website and applications) across France, Spain, Italy, Belgium, Poland, Romania, Brazil, Argentina, and Taiwan.

Carrefour Links will offer the service directly to suppliers via Carrefour Links, a new division launched this month by Carrefour in partnership with Criteo, LiveRamp, and Google Cloud.

Advertisers can use Criteo's self-service tool to target users. with native advertising formats, based on shopping behavior. According to. Criteo, advertisers can control, in real-time, the delivery of their advertising campaigns and track their performance, through reports reconciling online and in-store data.

“We are delighted that Carrefour Group has placed its trust in Criteo’s Retail Media solutions and we are proud to count it among our largest clients worldwide,” comments Geoffroy Martin, EVP & General Manager, Growth Portfolio at Criteo. “This partnership illustrates Criteo’s ambition and expertise in technology and confirms our vision of retail media solutions as a key component of our Commerce Media strategy, which is essential to the future of advertising and central to the growth of e-commerce. Our solutions are designed to be service-oriented, with brands increasing their product visibility on digital shelves and consumers benefiting from contextualized offers that drive their shopping journey.”

Criteo’s Retail Media platform was launched in 2020.

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