comScore Appoints Dan Hess as Head of Digital Audience and Advertising Products

comScore, Inc. (NASDAQ: SCOR) today announced that Dan Hess has joined comScore as Head of Digital Audience and Advertising Products. Hess was one of comScore’s earliest employees through the company’s first six years, leading corporate marketing and building multiple commercial teams including its retail, travel, automotive and technology products and practices.

Mr. Hess brings deep executive experience in product development, marketing, sales and strategy from his tenure with companies including IRI, Tribune Digital and Rewards Network. He also co-founded and led a startup that built an omnichannel predictive modeling and personalization platform, which was acquired by one of the world’s leading marketing services firms.

“I am thrilled to welcome Dan back to comScore,” said comScore Chief Executive Officer Gian Fulgoni. “We have new products to build and deliver for publishers, agencies and advertisers and a pressing need to take a fresh look at our existing products so as to ensure they are unquestionably the highest quality, most powerful, and easiest to use products in the industry. Dan’s extensive experience and knowledge will be an immediate asset to both our company and clients.”

“I am excited and honored to rejoin the team at comScore,” said Hess. “The company has continued to build upon its global leadership position in cross-platform measurement, and I very much look forward to helping drive our product vision and portfolio to the next level.”

Hess has served as an advisor to several technology and analytics startups, and as a speaker and analyst for numerous industry and academic organizations and media outlets. He holds a B.A. degree from the University of Rochester.