Criteo today announced the appointment of Sherry Smith as Managing Director of Retail Media of the Americas region. Criteo says Sherry Smith will lead and oversee daily operations and strategy for Criteo’s Retail Media commercial team.
Smith will be based in Los Angeles. The news follows the launch of the Criteo Retail Media Platform in May.
Sherry Smith was Chief Executive Officer of Triad Retail Media, GroupM’s retail media specialist company. According to Criteo, Sherry Smith has over 20 years of experience in the digital marketing space.
“Retail Media is having its moment as shoppers turn to e-commerce now more than ever,” said Smith. “I’m excited to join the Criteo team who is leading the charge in this space, and to continue to help retailers and brands during this critical time.”