Discovery launches discovery+ in the US and in Europe

Discovery today launched discovery+ in the US and in Europe. In the US, discovery+ will be available on Amazon Fire TV, Apple, Google, Microsoft, the Roku Platform, and Samsung Smart TVs. In Europe, discovery+ will be available with Vodafone.

discovery+ is available in the U.S. starting at $4.99 per month, with an ad-free version available for $6.99 per month. According to Discovery, each account will include up to five user-profiles and four concurrent streams.

“As we go live with discovery+ today in the U.S., we are thrilled to be working with best-in-class partners to make it available everywhere our fans are. Our ambition is simple: bring consumers the definitive and most complete destination for real life entertainment at a price point that makes this the perfect companion for every household’s streaming and TV portfolio. There is nothing like it in the market today. We launch with significant advantages, including the world’s greatest collection of non-fiction brands and content, built over more than 30 years across popular and enduring verticals, as well as powerful partnerships with leading distributors and platforms.”

The platforms where discovery+ is available are:

• Amazon Fire TV streaming devices, Fire TV Edition smart TVs and coming later to Prime Video Channels
• iPhone, iPad, iPod touch and Apple TV, and the app is fully integrated with the Apple TV app
• Google devices and platforms including Android™ phones and tablets, Chromecast with Google TV™ and other Android TV™ OS devices, and Google Chromecast™ and Chromecast built-in™devices
• Microsoft Xbox One and Series S/X devices
• The Roku® platform
• 2017 and newer Samsung Smart TVs

In Europe, discovery+ content is available via Sky in the U.K. and Ireland, and via Vodafone's TV and mobile customers in the UK, Germany, Turkey, Italy, Spain, Romania, Portugal, Greece, Czech Republic, Hungary, Ireland, and Iceland. According to Discovery, Vodafone has 100 million customers in Europe, and the discovery+ includes Eurosport's sports offering.

discovery+ features over 55,000 episodes of current and classic shows from HGTV, Food Network, TLC, ID, OWN, Travel Channel, Discovery Channel, Animal Planet and the forthcoming Magnolia Network. The service also offers non-fiction content from A&E, The HISTORY Channel and Lifetime, as well as offering of natural history from the BBC.

Discovery says it is leveraging its massive library of local-language content, as well as its broad portfolio of live sports, to drive its direct-to-consumer offering across more than 25 key markets in 2021, including the Nordics, Italy, the Netherlands, and Spain. discovery+ will also launch in Latin American markets, including a planned launch in Brazil, and in parts of Asia.

In the European markets launching in 2021, discovery+ will be supported by Eurosport’s locally-relevant multi-sport offering, which includes the tennis Grand Slams, cycling Grand Tours, motorsport, football, and winter sports.