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Effectv identifies key components of success for high-reaching multiscreen campaigns

Streaming Delivers Hard-to-Reach Households
Streaming Delivers Hard-to-Reach Households

Effectv this month released a new study identifying the key components of success for high-reaching multiscreen campaigns. The study analyzed approximately 40,000 monthly ad campaigns airing across traditional TV and streaming content, and found that the highest-reaching campaigns shared several common elements.

Key Findings:

FAST TV stands for Free Ad-Supported Streaming TV. It is a type of streaming television that is funded by advertising, just like traditional TV. However, FAST TV is free to watch, with no subscription required.

FAST TV services offer a variety of content, including movies, TV shows, news, live sports, and more. Some FAST TV services offer a mix of linear channels and video on demand content, while others focus primarily on one or the other.

Some popular FAST TV services include:

The drawbacks of FAST TV are that the quality of the video may not be as good as on some subscription-based streaming services, the content has commercials, and the selection of content may be limited on some platforms.


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