Engaged Nation recently announced the 5.0 version release of its digital suite of interactive products, the patent-pending webCREDIT R.E.A.C.H (Revenue-generating, Engagement, Activation, Conversion Hub) platform. This enhanced system is the first to utilize gameology science to provide gaming companies with a new way to engage existing customers, increase loyalty, drive new customer acquisition, and generate bottom-line revenue.
The new REACH gameology platform is built on the core principals of behavior modification and incentive psychology, creating a system proven to convert a casino’s online traffic into revenue-generating property visits. Central to the system’s success is the scientifically proven value of consumers “earning or winning” awards through fun, interactive activities, which leads to increased on-property redemption rates and long-term property engagement.
Engaged Nation Co-founder and award-winning casino executive Bill Paulos said, “Through our enhanced product suite, we are addressing a major challenge every casino faces to engage consumers online, and then leverage that engagement into property visits and bottom-line revenue. After many years of developing, testing and proving our R.E.A.C.H. system, we’ve found that it provides measurable results, and we’re now ready to exceed expectations with our latest platform.”
This breakthrough program turns a casino’s digital initiatives into a comprehensive “Edutainment Experience,” driving online engagement and property traffic. The R.E.A.C.H platform connects the casino and its customers in an entirely new way that is designed to modify consumer behavior. The program is based on a system that rewards participation in a wide variety of customized interactive games and activities on any website, mobile app, email or ad with instant rewards or virtual currency that is free and never requires a payment. All rewards are designed to be redeemed on-property to increase incremental casino visits and revenue.
Cannery Casino and Resorts Corporate Director of Marketing Strategy Jennifer Nichols said, “The Engaged Nation system is unique in many ways–specifically as it delivers on its promise. Most importantly, it provides a significant ROI we can measure. It pays for itself and much, much more.”
The R.E.A.C.H SaaS (Software as a Service) platform is a customized white-label system developed specifically for a property’s unique business needs and goals. It is easily integrated into any existing website or mobile app, or can be used as a stand-alone Facebook, email or digital advertising program. This newest release also features a live in-person application.