Facebook Pre-rolls on the roadmap

By Daniel, in Programmatic on . Tagged width: , , ,
Follow Daniel on Twitter! Subscribe our PPC Newsletter or our Newstand App

Facebook has on the roadmap to start testing video ads before the content starts. Until now facebook only had mid-rolls video ads, but with this test, facebook is including pre-roll video ads on their inventory.

Facebook Ads

In July, Zuckerberg said no to pre-roll because facebook “model is not one where you come to Facebook to watch one piece of content, you come to look at a feed.” This is a change in this vision, confirmed by Ad Age with advertisers who are familiar with the social network’s strategy.

The pre-rolls ads on facebook should be available initially on the new tab Watch, where users can find a feed of videos:

From The PPC Web: