Google this week changed the campaign creation flow in Google Ads. The change in Google Ads makes it easier to select the conversion goal, saving extra time for advertisers.

Advertisers can now select the conversions on the first step of the campaign creation.

Jeannie Zhang, Product Manager at Google Ads, wrote that advertisers without tracking setup, will have to option to do this setup, and will receive an email with further instructions to complete the setup, such as to place a global site tag or the event snippet on the website.