Google introduces a new user role for clients of agencies in DV360

Google introduces a new user role for clients of agencies in DV360
DV360

Google this week announced that is introducing a new user role for clients of agencies in DV360. The new user role will enable agencies and partners to give their clients access to Display & Video 360 without exposing linked partners or advertisers, billable cost, revenue models, or platform fees.

According to Google, Partner client users can create, run, optimize, and report on campaigns without seeing this sensitive partner information.

Right now, DV360 has 8 user roles: Read & write; Read only; Reporting only; Reporting only – limited; Creative; Creative admin; Planner; Planner limited.


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