Google introduces sitelink extensions for TrueView for action in DV360
Google took one year to introduce sitelink extensions for TrueView for action in DV360. The same feature was rolled in Google Ads in 2019.
Google last month introduced sitelink extensions for TrueView for action in DV360.
According to Google, sitelink extensions add more links to TrueView for action line items. The sitelink extensions take users to specific pages on the advertiser's site (for example a product, or store hours).
When someone clicks or taps the links, they go directly to what they want to know or buy.
Google says sitelink extensions give advertisers the flexibility to change link text and URLs to keep links up to date for sales and special offers, without the need to create a new ad.
On a beta test with 30 advertisers, adding sitelinks resulted in 23% more conversions and 50% more clicks.