Google to allow individual hotels to take part in free hotel booking links

Google this month announced beginning April will allow individual hotels to manually input their rates through their Google Business Profile, in order to participate in free hotel booking links.

Until now, only hotels with a data feed, and registered in Hotel Center, could take part in the free booking links.

According to Google, individual hotels interested in free hotel booking links need to complete an interest form.

Free hotel booking links appear across Google when users search for hotels.