Amazon published its Prime Video content schedule for the United States on October 1, 2026, setting thirteen Seattle Kraken games, five Thursday Night Football games and four NBA games beside the first television adaptation of Stephen King's Carrie, which arrives on October 7.

In Short

Amazon published a list of what Prime Video will show in the United States during October 2026, from a new Carrie series to football, basketball, hockey, soccer, martial arts and concerts. The list matters to subscribers who follow live games, and to advertisers who buy time around them, because live sport draws large audiences at the same moment. What changes on the calendar is that the NBA season starts on Prime Video on October 23, while Thursday football continues every week of the month.

What Amazon listed

According to Amazon, the October schedule has three headline items: Carrie premieres on October 7, the NBA tips off on Prime Video with back-to-back Friday doubleheaders starting October 23, and The Terminal List returns for a second season. The post was written by Tyler Greenawalt and dated October 1, 2026. It also restates membership pricing in the United States - $14.99 a month or $139 a year - with discounted plans for young adults and qualifying recipients of government assistance, and refers readers elsewhere to local Amazon websites for prices outside the country.

Everything below applies to the United States. Times are given by Amazon in Eastern Time.

Eight originals on seven dates

Carrie leads. Mike Flanagan is showrunner on a series Amazon describes as "a bold reinvention of the classic coming-of-age story", and the company says it is the first time the novel has been adapted for television. Summer H. Howell plays Carrie White and Samantha Sloyan plays her mother, Margaret. The plot, as Amazon summarises it, follows a misfit high schooler who enters public school after her father's sudden death and faces viral bullying, social media cruelty and the awakening of telekinetic powers.

Seven more originals follow in order of release:

  • October 14: Helluva Boss Season 3, an adult animated series set in Hell, and Love of Your Life, directed by Rachel Morrison and starring Margaret Qualley and Gabriel Basso.
  • October 16: Masterplan, in which Stanley Tucci plays a thief who recruits two young strangers - an Italian cybercrime expert and a French explosives specialist - to steal the Mona Lisa, then tells them they are his long-lost children.
  • October 19: Love in Disguise, based on the web novel Why Don't You Know It's a Girl?, about a former special forces officer turned police detective assigned to protect a suspect in a murder case.
  • October 21: The Terminal List Season 2, with Chris Pratt as Navy SEAL Commander James Reece in an adaptation of Jack Carr's novel True Believer, set across Africa, the Middle East and Europe.
  • October 23: Last One Laughing UK: Halloween, the format's first Halloween special, in which contestants are out if they laugh or scream.
  • October 31: Apocalypse Z 2, the second instalment of a post-apocalyptic saga based on Manel Loureiro's books and set on the Canary Islands.

A catalogue of 150 additions

The longest list in the post is the full catalogue of new titles. By a count of the entries as published, 140 titles arrive on October 1 alone, and ten more follow on five later dates: three on October 2, three on October 4, two on October 16, one on October 23 and one on October 24. The October 1 batch is heavy on franchises. It includes 25 James Bond films from Dr. No (1962) to No Time To Die (2021), plus the 1967 Casino Royale and Never Say Never Again (1983); seven Rocky titles; four John Wick films; four Indiana Jones films; three Creed films; and three entries in The Godfather series. Four television series sit among the films: Miss Scarlet, Poldark, Sanditon and Scream Queens.

The later additions are thinner and newer. Wuthering Heights (2026) arrives on October 2, Scream 7 (2026) on October 16, and The Bride! (2026) on October 23. Chucky Seasons 1 to 3 appear on October 4.

The sports calendar

Live sport is the part of the schedule with the most dates attached. Amazon lists five Thursday Night Football games, four NBA games, three NWSL matches, thirteen Seattle Kraken games and one ONE Championship card. Four concerts sit alongside them. On four dates - October 1, 15, 23 and 30 - the list shows three live events in a single day.

Football and basketball

Thursday Night Football runs weekly at 8:15 p.m. ET, with Pittsburgh Steelers at Cleveland Browns on October 1, Tampa Bay Buccaneers at Dallas Cowboys on October 8, Seattle Seahawks at Denver Broncos on October 15, New England Patriots at Chicago Bears on October 22 and Carolina Panthers at Green Bay Packers on October 29.

The NBA games fall on two Fridays. On October 23 the New York Knicks visit the Boston Celtics at 7 p.m. ET, followed by the Houston Rockets at the San Antonio Spurs at 9:30 p.m. ET. On October 30 the Knicks play at the Philadelphia 76ers at 7:30 p.m. ET, and the Los Angeles Lakers visit the Golden State Warriors at 10 p.m. ET. Amazon describes the 2026-27 season as a 67-game slate, and names the defending champion Knicks, the runner-up Spurs, the Lakers with Luka and the 76ers with LeBron among the featured teams.

Hockey, soccer and martial arts

The Kraken list is the longest single entry on the sports side. Of the thirteen games, eight are away from Seattle and five are at home, beginning at the Calgary Flames at 9 p.m. ET on October 1 and ending at the Flames again at 8 p.m. ET on October 30. According to Amazon, Prime members in Washington, Oregon and Alaska can stream select Kraken games for free during the NHL season, which means this block is regional in a way the national football and basketball games are not.

The NWSL appears on three Fridays: Orlando Pride against San Diego Wave on October 2, Boston Legacy FC against Racing Louisville on October 16, and Portland Thorns against NC Courage on October 23. Amazon says Prime Video will stream 27 NWSL matches this season, including the Challenge Cup and playoff action. ONE Championship has a single card, Erdogan against Elliot, at 9 p.m. ET on October 2.

Concerts

Amazon lists four music events. Three carry the Amazon Music Live label, which Amazon says is in its fifth season: Don Toliver at Barclays Center in Brooklyn on October 1, Lainey Wilson at Mohegan Sun in Uncasville, Connecticut, on October 15, and Doja Cat at The Forum in Los Angeles on October 29. The fourth, Shakira live from Madrid, is set for 2:45 p.m. ET on October 3.

Context from PPC Land: audiences, rights and sold-out inventory

The October post follows a monthly format PPC Land has covered since spring. The May 2026 schedule spanned five leagues, the June schedule opened a first full month of WNBA games, and the July schedule was a smaller slate of four leagues. Amazon's August listing, published on July 31, 2026, counted 19 live sporting events across four properties. By that count the sports portion of the October list is seven events longer, and spans five properties rather than four.

The timing matters commercially. Amazon reported second-quarter 2026 advertising revenue of $19.8 billion on July 30, up 26 percent from a year earlier, and said that live sports inventory across Thursday Night Football, the NBA, the WNBA and NASCAR sold out during the quarter. Whether October's games are similarly sold is not stated in the schedule post, which contains no advertising information at all.

Scale is the other reference point. Prime Video's ad-supported audience averaged 315 million viewers worldwide in the fourth quarter of 2025, up from 200 million reported in April 2024, and Thursday Night Football averaged more than 15 million viewers a week in the 2025 season. The 2026 season began on September 17 with Detroit at Buffalo, with the schedule itself released on May 14, three days after Amazon's May 11 presentation to buyers.

The NBA enters its second season

The NBA games are the newest strand. Amazon and the league agreed an 11-year media rights deal on July 25, 2024, and Prime Video's first NBA game was played on October 24, 2025. Ahead of that opener Amazon added FanDuel account integration, AI-generated highlights and Multiview to its basketball coverage. In June 2026 the service carried the NBA Finals in more than 17 countries, a Knicks-Spurs series whose outcome, per Amazon's October post, left the Knicks as champions. Amazon's advertising chief has said the NFL partnership brought 80 net new advertisers and the first year of the NBA deal 30.

One discrepancy sits in the record. PPC Land's coverage of the Finals described the 2024 agreement as covering 66 regular-season games, while coverage of the 2025 opener cited 67. Amazon's October 1 text uses 67 for the 2026-27 season.

Why it matters for the marketing community

For buyers, a content calendar is also an inventory calendar, even when it says nothing about advertising. Prime Video has carried ads by default since January 2024, and its ad-free upgrade rose 67 percent to $4.99 a month on April 10, 2026, which widens the base that sees ads on the live games listed here.

Several PPC Land threads converge on the October dates. Amazon staged its upfront on May 11, 2026, where it presented Dynamic TV Creative, a tool that personalises interactive video ads at the moment of impression. Expansion of that tool to live sports inventory was scheduled for the third quarter of 2026, which ended on September 30. Nothing in the sources reviewed confirms that it took place. Amazon has also said, at an IAB Europe event, that interactive video ads on Thursday Night Football produced an 83 percent increase in purchase rate - a vendor figure, offered without a published methodology.

The regional Kraken block raises a narrower question. Amazon enabled zip code-level targeting for Prime Video interactive video ads on October 31, 2025, and a geographic broadcast in Washington, Oregon and Alaska is the kind of footprint such targeting addresses. No source reviewed links the two.

Buying routes matter as well. Prime Video has offered programmatic guaranteed deals since August 1, 2024, giving buyers assured delivery on fixed-price inventory through Amazon's demand-side platform, and the service sits inside the wider CTV market. Amazon's own post, meanwhile, points readers to Prime Big Deal Days on October 6 and 7. PPC Land reported on September 14 that the shopping event would run across 22 countries, and the Kraken's home game against the Vegas Golden Knights falls on the evening of October 6, a calendar overlap rather than a documented plan.

What the post does not say

The schedule says nothing on viewership, ad load, sponsorship or pricing for any of the listed events. Time zones are Eastern only. Regional blackouts, other than the Kraken footprint, are not addressed. And the post covers the United States, with Amazon directing readers elsewhere to local sites, so the global rights picture described in earlier PPC Land coverage cannot be read from it.

Timeline

Summary

Who: Amazon, through its Prime Video service, with the NFL, NBA, NHL's Seattle Kraken, NWSL, ONE Championship and Amazon Music Live as content partners.

What: The October 2026 Prime Video schedule for the United States: eight originals led by Carrie, 150 catalogue additions, live games and bouts across five properties (thirteen Kraken, five Thursday Night Football, four NBA, three NWSL and one ONE Championship), and four music events.

When: Published October 1, 2026; the schedule runs from October 1 to October 31, with Carrie premiering October 7 and the NBA games starting October 23.

Where: The United States, with Kraken games limited to Prime members in Washington, Oregon and Alaska, and other regions referred to local Amazon sites.

Why: The post gives subscribers a month-ahead view of programming; for advertisers, the live sports dates mark the inventory most closely tied to Amazon's advertising growth, though the post itself says nothing about advertising.