Google updates Political Content policy for Mexico Elections

Google's Political Content Policy will be updated in March 2024 to include specific regulations for Mexico Election Ads.

Mexico Election Ads are defined as any advertisements featuring:

• Political parties, coalitions, or candidates for specific Mexican government positions.
• Questions pertaining to officially declared national referendums.

Only certified agencies will be authorized to run these ads within Mexico.

Agencies seeking to run Mexico Election Ads must complete a Google verification process on behalf of their clients.

Verification opens in March 2024.

Key Takeaways

Marketing professionals working on campaigns related to Mexican elections must adhere to the new Mexico Election Ads policy within Google Ads.

Partnering with a verified agency is mandatory for running election-related advertising in Mexico.

Verification for agencies starts in March 2024.

Actionable Steps:

Review the complete Mexico Election Ads policy on Google's Advertising Policies Help Center.

If planning election-related advertising in Mexico, contact a verified Google agency partner before March 2024.