By Luís Daniel Rijo — Dec 19, 2019

GroupM to beat record annual billings, with more than $50B this year

GroupM this week announced that will close 2019 with more than $50B in annual billings for the first time, according to COMvergence’s projections

GroupM is WPP’s media investment group and has 3 agencies in the top five of global media agency networks based on billings. The number 2 is Mindshare, the number 3 is MediaCom, and the number 5 is Wavemaker. GroupM says MediaCom had the highest growth among all agencies in the top ten over the last year, at +6.8%.

“This year, GroupM won and successfully defended $2 billion of business,” said GroupM’s Chief Growth Officer Elizabeth McCune. “This is an incredible accomplishment on top of delivering breakthrough and award-winning work for our clients. A big part of this success, among other things, is attributed to a combination of data-led insights that drove our clients to new ways of thinking about their business, creativity in activation ideas, and the ability to connect client teams across markets with a more aligned strategy. I’m thankful to our client partners for choosing us and proud of our teams for earning their trust.”

COMvergence will release final 2019 billings figures in April 2020. The report estimates billings handled by the media agency networks and standalone/dedicated client units and agencies. GroupM had the largest industry market share at 17.2 percent and 30.2 percent intra-Big 6 group share.

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