LinkedIn Audiences allow the creation of an audience on LinkedIn based on your website visits. Then It is possible to retarget your users, using this as target on LinkedIn Inventory and on LinkedIn Audience Network, a native advertising network.
To create an audience, first, you go to the LinkedIn Campaign Manager. Once in Campaign Manager, here are the next steps:
1 – Click on Account Assets
2 – Click on Audience – Matched Audiences
3 – Click on the button Create an Audience
4 – Write the name of the audience e.g. ALL Pages
5 – Write the URL (we prefer the rule Contains)
6 – Install the tag on the HTML body of your website or in Google Tag Manager.
Do not forget to also install the LinkedIn Website Demographics.