Huffington Post Korea, an affiliate of HuffPost, says that after implementing Taboola Feed, saw a 40% increase in RPM (page revenue per thousand impressions) and an 60% increase in CTR, Taboola announced this month.
According to Taboola, Huffington Post Korea was looking for a way to increase revenue and click-through-rate (CTR) by diversifying its revenue channels beyond social media, which had both targeting and traffic limitations.
“I look at all metrics with interest, but the most important things I think about are CTRs and RPM,” said Kwangwook Roh, manager of HuffPost Korea. “While Taboola has been able to increase both, the most important aspect of our partnership is communication. The confidence built with the constant communication between us and Taboola is the biggest asset we gain from Taboola Feed. I am always amazed by their quick feedback and kindness.”