IAB today named Rick Berger to the role of Vice President, Membership Engagement. IAB says Rick Berger will be responsible for increasing member engagement and satisfaction, developing the trade group’s strategic partnership programs, and helping its member companies meet their business objectives.

According to IAB, Rick Berger will report to Sheryl Goldstein, Senior Vice President, Marketing and Member Investment at IAB. He joins the trade organization from Conversant, the digital platform arm of Epsilon, where he worked as Senior Director of Business Development for the company’s emerging restaurant segment.

“There are very few people in our industry who can match the depth and breadth of Rick Berger’s experience,” said Goldstein. “Having led sales teams across the digital ecosystem and at several of IAB’s member companies, Rick is perfectly positioned to understand our members’ unique business challenges and deliver programs that meet their needs.”

IAB is the national trade association for the digital media and marketing industries and counts with over 650 member companies.