Intentsify on August 11, 2026 unveiled QuantumDemand, an artificial intelligence product designed to give enterprise sales and marketing teams a unified view of the buying groups behind a purchase decision rather than isolated leads. According to the Westwood, Massachusetts company, the tool is built to move revenue teams beyond the marketing qualified lead, or MQL, the metric that has anchored B2B demand generation for decades, and toward what Intentsify calls buying context: an understanding of who within an organization is evaluating a purchase, what they are considering, and how their collective engagement signals readiness to buy.

The announcement, distributed through Business Wire, describes QuantumDemand as available immediately for enterprise organizations. Intentsify positions the release as a response to two converging pressures: enterprise buying committees have grown larger and more diverse in recent years, while artificial intelligence is beginning to reshape how those committees research, evaluate and purchase software and services. Most go-to-market platforms, the company argues, still optimize for tactics that are easy to measure, campaigns, channels, impressions, clicks and MQLs, without accounting for how the combined behavior of every buying group member moves an account toward or away from a purchase.

What Intentsify says QuantumDemand does differently

The core claim in Intentsify's release is that traditional intent data models mistake curiosity for buying intent. QuantumDemand, according to the company, is instead focused on buying context, which it defines as a unified understanding of who is buying, what solution they are evaluating, how their buying group is forming and how marketing engagement is influencing the purchase decision as it unfolds. Intentsify contrasts this with fragmented signals that B2B marketers have relied on for years to infer intent indirectly.

The product is delivered as what Intentsify calls a complete solution rather than another platform for a marketing team to deploy and manage. That framing matters for how the company expects the tool to be adopted: instead of adding a system that requires configuration, integration and ongoing administration, Intentsify says organizations can put buying context to work immediately. According to the release, QuantumDemand continuously identifies, engages and measures buying groups across an organization's target market, creating what the company describes as a living understanding of purchase readiness as different members of a purchasing team interact with and evaluate solutions over time.

Marc Laplante, chief executive officer and co-founder of Intentsify, framed the release around a shift in how B2B marketing has historically been measured. "For decades, B2B marketing has optimized for the metrics technology made easy to measure: clicks, leads, impressions, and MQLs. But enterprise buying decisions have never been made by individuals. They're made by buying groups," Laplante said in the announcement. He went on to describe the origin of the product in direct customer feedback. "Our customers have been telling us they need more than data or another platform; they need the context to understand how buying decisions are actually made. They already trust Intentsify's data foundation. QuantumDemand is the natural evolution of that foundation, transforming buyer identity, buying group behavior, and solution-level intent into the contextual intelligence modern revenue teams and the AI systems they'll increasingly rely on need to make better decisions."

According to the release, organizations are meant to use QuantumDemand for four specific tasks: identifying solution-specific buying groups with precision, engaging buying committees across the channels those buyers already use, measuring buying group progression rather than isolated marketing activity in isolation, and prioritizing the accounts most likely to convert into pipeline. Each of those tasks maps onto a stated weakness in the MQL-based approach that has dominated B2B marketing technology, where individual actions such as a form fill or a webinar registration are treated as the primary unit of measurement even though, as Intentsify's release puts it, buying decisions are made by committees rather than individuals.

Marketing Qualified Accounts replace Marketing Qualified Leads

One of the more concrete shifts described in the announcement concerns how organizations are expected to categorize their pipeline. Rather than identifying Marketing Qualified Leads, the individual-level signal that has defined B2B lead scoring since the category's inception, Intentsify says QuantumDemand gives organizations a view of what it calls Marketing Qualified Accounts, or MQAs. An MQA, according to the release, is an account backed by engagement from an entire buying committee rather than a single qualifying action from one contact.

That distinction reflects a broader argument running through the announcement: that the relevant unit of analysis in B2B revenue operations is the account and its buying group, not the individual lead. Intentsify frames this as a natural extension of work it has already done. The company's release states that QuantumDemand does not represent a new data source so much as a new way of organizing and applying data the company already collects through what it calls its data foundation.

The Quantum Index and the underlying data architecture

Every QuantumDemand engagement includes what Intentsify calls the Quantum Index, described in the release as a proprietary measure of buying group readiness. According to the announcement, the Quantum Index sits at the intersection of two existing components of Intentsify's data infrastructure: an Identity Graph, which the company says resolves buyer identity, and a Knowledge Graph, which connects buyers, solutions, behaviors and intent signals into what Intentsify describes as meaningful buying context.

Rather than emphasizing isolated marketing responses to individual campaigns, the release states that the Quantum Index gives marketing and sales teams a shared understanding of where buying groups are forming, how they are evolving, and which accounts are most likely to convert into active pipeline. The stated goal is to replace a fragmented view built from separate campaign-level metrics with a single, shared readiness score that both departments can reference.

The Identity Graph referenced in the August 11, 2026 release is not a new addition to Intentsify's stack. PPC Land documented in detail how Intentsify built that infrastructure through its 2024 acquisition of Five By Five, known as 5x5, which added an Identity Graph designed to link contacts, companies and digital identifiers using a cooperative data model rather than a static database. That acquisition received external validation when The Forrester Wave: Intent Data Providers For B2B, Q1 2025, published on February 27, 2025, named Intentsify a Leader and credited the Identity Graph as among the most significant innovations in the intent data category over the prior two years, according to the Forrester report cited in that coverage. Intentsify received the highest overall score for Current Offering in that evaluation and the highest possible score across 12 of 21 criteria assessed by Forrester.

QuantumDemand, in other words, is built on top of infrastructure that predates the August 11, 2026 announcement by roughly two years. What changes with this release is not the underlying identity resolution or intent detection capability but the product layer sitting above it, one designed specifically to surface buying group dynamics and a readiness score rather than individual-level intent signals alone.

Positioning the product for an agentic AI future

A recurring theme in Intentsify's announcement concerns artificial intelligence systems that operate with a degree of autonomy inside go-to-market workflows. According to the release, as organizations adopt AI agents and autonomous processes, the accuracy of those systems will depend on the quality of the context feeding them. The release states plainly that AI systems are only as intelligent as the information they receive, and that meaningful recommendations require an understanding of the relationships among buyers, solutions, engagement and purchase behavior specific to each account's buying group.

That framing is consistent with an argument Intentsify has made in other recent public materials. PPC Land reported in May 2026 on a white paper the company published, authored by chief technology officer Marco Lagi and prefaced by president Charlie Allieri, arguing that the central failure mode of AI agents in B2B sales and marketing is poor input data rather than weak model capability. That paper cited Gartner research, announced on June 25, 2025, projecting that more than 40% of agentic AI projects will be canceled by the end of 2027 due to rising costs, unclear business value and inadequate risk controls. Intentsify's position, as described in that earlier coverage, is that model intelligence cannot compensate for incomplete or misaligned signals, a thesis the company now appears to be extending into the specific domain of buying group measurement with QuantumDemand.

The August 11, 2026 release does not disclose which large language models or agent frameworks QuantumDemand is designed to feed, nor does it specify technical details about how the Quantum Index score is calculated, what weighting is applied to different engagement signals, or how frequently the score updates as a buying group's composition or behavior changes. The announcement also does not include pricing information, a timeline for feature rollout beyond describing the product as immediately available, or disclosure of which specific customers, if any, have already deployed QuantumDemand ahead of the public release.

Context: why buying groups have become harder to measure

Independent research published earlier in 2026 offers some external grounding for the structural problem Intentsify's announcement describes, even though that research was not commissioned by or affiliated with Intentsify. Dreamdata's LinkedIn Ads Benchmarks Report 2026, covered by PPC Land in March 2026, found that the average B2B buying committee had grown from 6.8 stakeholders to 10 stakeholders year over year, with total touchpoints across a purchase journey rising from 76 to 88. The same report, based on data from more than 66 million sessions across over 3.5 million complete customer journeys, found that the average B2B buyer journey had stretched from 211 days to 272 days, an increase of 61 days in a single year, and that 81% of that journey now occurs before a prospect enters the formal sales pipeline, up from 70% one year earlier.

Those figures, while unrelated to Intentsify's own product architecture, describe a market environment in which the individual-lead model that QuantumDemand is positioned against faces mounting practical strain. A buying committee that has grown by nearly half in a single year, spread across more channels and more touchpoints than before, is structurally more difficult to represent through single-contact metrics such as form fills or webinar registrations. Whether QuantumDemand's specific approach to modeling that complexity performs as described remains something only independent evaluation, rather than the vendor's own announcement, can establish.

Company background and prior coverage

Intentsify was founded in 2018 and is headquartered in Westwood, Massachusetts. PPC Land reported in April 2026 that the company posted more than 20% year-over-year revenue growth in the first quarter of that year and expanded its B2B audience infrastructure, launching more than 700 pre-built audience segments inside The Trade Desk and DV360 and partnering with LiveRamp to extend distribution to more than 90 countries. That announcement, made on April 15, 2026, also covered a Canada-specific rollout built with Environics Analytics and the addition of connected television, podcast advertising and digital out-of-home channels to the company's go-to-market offering. Separately, Intentsify acquired Salutary Data on January 27, 2026, adding a database described in prior reporting as containing 156 million verified B2B contact profiles alongside AI-enhanced data validation capabilities.

Chris Modzelewski, executive vice president of ad solutions and data monetization at Intentsify, offered forward-looking commentary on B2B advertising trends in remarks dated December 10, 2025, and reported by PPC Land the same month. Modzelewski forecast that search advertising dollars would begin shifting toward paid social, audio, connected television and digital out-of-home as generative AI tools placed sustained pressure on traditional search. "Search is under pressure from generative AI, and search dollars are starting to shift to other digital channels," Modzelewski said at the time, according to that earlier reporting. The QuantumDemand announcement extends that same underlying argument, that AI is altering both how B2B buyers research and how marketers must measure their engagement, into a specific product built around buying group context rather than channel-level budget allocation.

What the announcement does not establish

Intentsify's release makes several forward-looking claims that the document itself does not substantiate with data. The company states that the future of enterprise demand generation will not be defined by more leads but by better buying context, and separately argues that as organizations adopt AI agents, the accuracy of those systems will depend on the context supporting them. Both statements represent Intentsify's stated position rather than findings verified through independent measurement, customer disclosure, or third-party benchmarking included in the August 11, 2026 announcement.

Similarly, while the release describes QuantumDemand as optimizing for time to value and reducing operational complexity relative to adding another platform to a marketing technology stack, no benchmark data, case study, or named customer account accompanies those claims in the materials distributed through Business Wire. The release positions QuantumDemand as available immediately, but does not specify onboarding timelines, implementation requirements, or how the product integrates with customer relationship management systems, marketing automation platforms, or other components of a typical enterprise martech stack that a prospective buyer would likely need to evaluate before adoption.

Timeline

  • 2018 - Intentsify founded in Westwood, Massachusetts
  • 2024 - Intentsify acquires Five By Five (5x5) and its Identity Graph, later described by PPC Land as enabling persona-level intent resolution and buying group prediction
  • February 27, 2025 - The Forrester Wave: Intent Data Providers For B2B, Q1 2025 names Intentsify a Leader, crediting the Identity Graph as among the most significant innovations in the category, as reported in PPC Land's coverage of the company's technical positioning
  • December 10, 2025 - Intentsify executive Chris Modzelewski forecasts a shift of B2B ad dollars toward social, audio, connected television and digital out-of-home channels
  • January 27, 2026 - Intentsify acquires Salutary Data, adding a database of verified B2B contact profiles
  • March 10, 2026 - Dreamdata's LinkedIn Ads Benchmarks Report 2026, covered by PPC Land, documents B2B buying committees growing from 6.8 to 10 stakeholders and buyer journeys stretching from 211 to 272 days
  • April 15, 2026 - Intentsify reports more than 20% year-over-year revenue growth and expands to 700-plus pre-built B2B audience segments across 90-plus countries
  • May 31, 2026 - Intentsify publishes a white paper, covered by PPC Land, arguing that AI agent failures in B2B go-to-market stem from data quality rather than model capability
  • August 11, 2026 - Intentsify announces QuantumDemand and the Quantum Index, positioning the product as an alternative to Marketing Qualified Lead scoring for enterprise revenue teams

Summary

Who: Intentsify, a B2B intent data and signal-based go-to-market company headquartered in Westwood, Massachusetts, led by chief executive officer and co-founder Marc Laplante.

What: The company announced QuantumDemand, an AI-powered product designed to give enterprise sales and marketing teams a unified view of buying group behavior and purchase readiness, paired with a proprietary readiness metric called the Quantum Index. The release positions QuantumDemand as a replacement for Marketing Qualified Lead scoring, introducing Marketing Qualified Accounts as an alternative unit of measurement built on engagement from an entire buying committee rather than a single contact.

When: The announcement was distributed on August 11, 2026, a Tuesday, through Business Wire. The release states QuantumDemand is available immediately.

Where: The product is aimed at enterprise B2B organizations globally, building on data infrastructure, including an Identity Graph and Knowledge Graph, that Intentsify has developed since acquiring Five By Five in 2024.

Why: The release frames QuantumDemand as a response to two converging trends: buying committees growing larger and more complex, and artificial intelligence beginning to reshape how those committees research and evaluate purchases. Intentsify argues that AI agents deployed in go-to-market workflows require grounded buying context, not just isolated intent signals, to produce accurate recommendations, a thesis consistent with the company's earlier public research and with independent data showing B2B buying committees and purchase journeys growing more complex through 2026.