Intentsify hits 20% revenue growth and goes global with 700+ B2B audience segments
Intentsify reports 20% YOY revenue growth in Q1 2026, launches 700+ pre-built B2B audience segments in The Trade Desk and DV360, and expands to 90+ countries.
Data
Intentsify yesterday announced more than 20% year-over-year revenue growth and a significant expansion of its B2B data and audience infrastructure, marking what the Westwood, Massachusetts company describes as a turning point in its international and product strategy. The announcement, made on April 15, 2026, covers a range of developments: new pre-built audience segments now live inside leading demand-side platforms, a partnership with LiveRamp enabling distribution across more than 90 countries, a Canada-specific rollout built with Environics Analytics, and the addition of channels including connected TV, podcast advertising, and digital out-of-home to its go-to-market offering.
The revenue figure extends what Intentsify calls an unbroken record of annual growth since the company's founding, though no specific founding year is given in the announcement. Two acquisitions, both completed within the last two years, are central to the growth story. Five by Five, acquired in 2024, contributed a member-driven identity graph and a self-correcting dataset now embedded across Intentsify's solutions. Salutary Data, acquired earlier in 2026, brought AI-enhanced data validation capabilities and a database of 156 million verified B2B contact profiles. Together, these transactions have reshaped the company's data infrastructure and, according to Intentsify, positioned it to benefit from rising enterprise demand for AI-ready data.
New audience segments available directly in DSPs
For the first time, Intentsify's B2B audience data is available as more than 700 pre-built segments that marketers can discover and activate directly within The Trade Desk and DV360 - without custom integrations or manual data transfers. According to the company, more than 300 of these segments are unavailable through any other provider. The library spans five data dimensions: intent signals, firmographics, technographics, personas, and business events.
This is a meaningful technical shift. Previously, B2B data providers often required advertisers to work through separate onboarding flows or negotiate custom data deals before activating audiences programmatically. By placing segments directly inside the marketplaces where planners already operate, Intentsify is removing a friction point that has historically slowed B2B programmatic adoption. The Trade Desk has been at the center of several similar moves in recent months. In September 2025, it launched Audience Unlimited, an AI-powered overhaul of its data marketplace that scored third-party segments by relevance, with tiered pricing set at 3.3% and 4.4% of impression costs. Bombora, a direct Intentsify competitor, made its curated ecosystem audiences available through The Trade Desk, Yahoo DSP, and DV360 in October 2025. And in January 2026, Bombora and Comscore jointly created 300 B2B contextual audiences accessible through The Trade Desk's Contextual Marketplace and Microsoft Monetize.
Intentsify's entry into this space arrives with scale: 700+ segments is a large catalogue by industry standards, and the claim of 300+ exclusive segments - if accurate - could represent a meaningful differentiation in a marketplace where audience overlap is a persistent concern.
Audience Explorer and Custom Audiences
Powering discovery across the full segment library is a new tool called Audience Explorer. According to the announcement, it allows marketers to browse all 700+ segments, layer them to build precisely targeted audiences, view real-time reach and pricing estimates, and copy segment IDs for immediate activation inside DSPs. The tool is designed to make segment selection self-service, reducing dependence on account management teams for each new campaign configuration.
For more complex requirements, Custom Audiences are available as a separate offering that tailors buying signals to specific solutions, use cases, and buying groups. This distinction matters for B2B contexts, where the audience is rarely a single persona. Enterprise software purchases, for instance, typically involve multiple decision-makers across IT, finance, and operations - a dynamic that account-level intent data alone cannot fully capture. Intentsify's buying group intent approach, which the company describes as going beyond account-level signals to identify which specific decision-makers are engaged and what solutions they are evaluating, is positioned as a direct answer to this challenge.
According to Intentsify's product documentation, the platform processes 1.1 trillion monthly intent signals from nine distinct data sources. This scale of signal processing underpins the 700+ segments and the AI-powered custom intent modeling the company offers as a differentiator versus larger account-based marketing platforms.
LiveRamp agreement and 90-country reach
Intentsify signed a new distribution agreement with LiveRamp in Q1 2026, enabling its audience data to reach advertisers operating in more than 90 countries. Full availability is confirmed for the United Kingdom, France, Australia, Germany, Spain, Italy, and New Zealand, in addition to North American markets. LiveRamp's data collaboration infrastructure, which connects more than 500 ecosystem partners and generated $35 million in Data Marketplace revenue in Q1 fiscal 2026 alone, provides the distribution rails for this international rollout.
According to Chris Modzelewski, EVP of Ad Solutions and Data at Intentsify, "The combination of LiveRamp's distribution capabilities and Environics Analytics' Canadian market expertise means we can now deliver the same precision and confidence our customers expect from us in the U.S., globally."
The Canada expansion is handled separately, through a partnership with Environics Analytics, which Intentsify describes as Canada's premier marketing and analytical services company. Intentsify claims to be the only intent data provider in the market with this level of Canadian coverage. The initial activation platform for Canada is The Trade Desk, with nearly one million Canadian companies and over 10 million Canadian professionals now reachable, according to the announcement. The practical implication for B2B marketers running North American campaigns is the removal of a longstanding gap: the ability to run a unified, cross-border program covering the U.S. and Canada with consistent audience quality on both sides of the border has historically been difficult to achieve.
LiveRamp's role in this expansion is notable. The company has been building out its data marketplace aggressively. In January 2026, it expanded the marketplace to include data for AI model training and AI model licensing, a significant strategic move that positioned it as infrastructure not just for current campaign execution but for future AI-driven marketing workflows.
Channel diversification beyond content syndication
Alongside the audience and geographic expansions, Intentsify has added several new activation channels to its offering. Email marketing, event marketing, digital out-of-home (DOOH), podcast advertising, and connected TV (CTV)have all been incorporated in recent periods, according to the company. This is a deliberate shift away from a product portfolio centered primarily on content syndication and display advertising.
The strategic rationale is frequency. In B2B marketing, reaching decision-makers consistently across multiple touchpoints is typically required to move prospects through long, multi-stakeholder buying cycles. By expanding the channels available, Intentsify gives its customers more options for maintaining message continuity across the full buying journey.
This diversification aligns with broader market signals. Intentsify's own EVP Chris Modzelewski, in a December 2025 forecast covered by PPC Land, predicted that search dollars would continue shifting toward paid social, audio, CTV, and DOOH during 2026, citing sustained pressure on traditional search from generative AI tools. The company is, in effect, building out the activation infrastructure to serve the channel mix it publicly forecast.
The DOOH element is worth noting in the B2B context. While DOOH has traditionally been a consumer-focused medium, programmatic infrastructure changes have opened it up for more targeted use cases. PPC Land has tracked this trajectory: DIRECTV made its live TV DOOH network available for programmatic buying in January 2026, and VIOOH tapped Shell station networks in Germany for 204 million monthly impressions the same month. Connecting B2B intent data to DOOH inventory is a newer frontier, and one that Intentsify is now claiming a position in.
Context: a competitive B2B data landscape
The announcement lands in a market that has become increasingly competitive. Bombora, Intentsify's most visible competitor in the B2B intent data space, has made several significant moves in the past six months - the Curated Ecosystem Audiences launch in October 2025, the Reddit integration in December 2025, and the Comscore contextual audiences in January 2026. Each of these moves extended Bombora's distribution reach into new platforms and audience types.
Intentsify's response - deeper DSP integration, a larger pre-built segment library, and geographic expansion - addresses different vectors. Rather than expanding into new platform types, the company is going deeper into the programmatic workflow, making its data easier to use within the systems media buyers already operate.
According to Charlie Allieri, President of Intentsify, "What we're announcing today is the result of years of deliberate investment in our data foundation. The acquisitions, the identity graph, the international expansion - these aren't separate initiatives. They are one coherent strategy, and it's starting to show up in our results and in the market."
The identity graph reference points to the Five by Five acquisition. Member-driven identity graphs, which build cross-device and cross-channel connections from opted-in user data rather than probabilistic matching, have become a key differentiator in the post-cookie environment. DV360, one of the two DSPs carrying Intentsify's new audience segments, has been developing its own privacy-preserving infrastructure in parallel - including Publisher Advertiser Identity Reconciliation (PAIR), introduced in January 2025 as a mechanism for connecting advertiser and publisher first-party data without pooling.
Why this matters for the marketing community
B2B programmatic advertising has historically lagged behind consumer programmatic in terms of data quality, targeting precision, and operational simplicity. The gap has been partly structural - B2B audiences are smaller, more specialized, and harder to identify at scale - and partly commercial, with data providers often operating through manual processes ill-suited to automated campaign buying.
Moves like Intentsify's push into DSP-native audience segments represent an attempt to close that gap. If 700+ pre-built B2B segments can be discovered and activated inside The Trade Desk or DV360 with the same workflow used for consumer audience buying, it lowers the barrier significantly. The addition of real-time reach and pricing estimates through Audience Explorer also addresses a specific pain point: B2B planners have often struggled to estimate the scale of specialist audience segments before committing media budget.
The international dimension adds another layer. Most B2B data providers have historically offered stronger coverage in the United States than in European or Asia-Pacific markets, creating quality gaps for multinational campaigns. Intentsify's LiveRamp-powered expansion to 90+ countries, combined with the Canada-specific Environics Analytics rollout, is an attempt to establish parity across key markets - though independent verification of coverage quality at this scale remains difficult until campaigns run.
Intentsify is a private company and has not disclosed absolute revenue figures. The 20% year-over-year growth claim, while not independently verified, is consistent with the company's three consecutive Inc. 5000 appearances - the most recent ranking placing it at No. 3462 on the 2025 list of fastest-growing private companies in America.
Timeline
- 2018: Intentsify founded in Westwood, Massachusetts
- 2024: Intentsify acquires Five by Five, gaining a member-driven identity graph and self-correcting dataset
- December 10, 2025: Chris Modzelewski, EVP of Ad Solutions and Data at Intentsify, forecasts search dollars shifting to paid social, audio, CTV, and DOOH in 2026
- Q1 2026: Intentsify acquires Salutary Data, adding AI-enhanced data validation and 156 million verified B2B contact profiles
- Q1 2026: Intentsify signs new distribution agreement with LiveRamp, enabling audience data coverage in 90+ countries
- April 15, 2026: Intentsify announces 20%+ YOY revenue growth, 700+ pre-built audience segments in The Trade Desk and DV360, Canada expansion with Environics Analytics, and addition of CTV, podcast, DOOH, email, and event marketing channels
Summary
Who: Intentsify, a B2B intent data and signal-based go-to-market solutions provider headquartered in Westwood, Massachusetts, made the announcement. Key executives quoted include Charlie Allieri, President, and Chris Modzelewski, EVP of Ad Solutions and Data.
What: The company reported more than 20% year-over-year revenue growth for the period ending in early 2026, launched more than 700 pre-built B2B audience segments available directly inside The Trade Desk and DV360, introduced an Audience Explorer tool for real-time segment discovery and pricing, expanded audience data distribution to 90+ countries through a new LiveRamp agreement, and announced a Canada-specific rollout through a partnership with Environics Analytics covering nearly one million Canadian companies and over 10 million Canadian professionals.
When: The announcement was made on April 15, 2026. The LiveRamp agreement and Salutary Data acquisition were both completed in Q1 2026. The Five by Five acquisition took place in 2024.
Where: Intentsify is based in Westwood, Massachusetts. International audience data coverage now spans 90+ countries, including the United Kingdom, France, Australia, Germany, Spain, Italy, New Zealand, and Canada. Audience segments are activated through The Trade Desk and DV360.
Why: Intentsify is responding to growing market demand for quality B2B data that supports both precise audience targeting and agentic AI development use cases. The product and geographic expansions are designed to make its intent data easier to activate at scale inside established programmatic workflows, extend its reach into international markets where B2B data coverage has historically been thinner, and diversify the channel mix available to B2B marketers beyond traditional content syndication and display.