Free For All Marketing, one of Canada’s top-ranked experiential marketing agencies, today named Lisa Barrans president of the firm. Formerly a senior vice president with the agency, Barrans will now be responsible for the strategic leadership, day-to-day company management and continued annual growth and success of the agency.
Free for All Marketing founder Mary Beth Denomy remains with the firm in the new role of chairperson. Repeatedly ranked one of the Top 100 Female Entrepreneurs in Canada, Denomy will now focus on strategy and overall company direction, as the agency continues its unprecedented Toronto growth and expands to the west coast with its new Vancouver office.
“Lisa Barrans has been with our company almost a decade, and is well-known and well-respected throughout the experiential marketing industry,” said Denomy. “She is seen as a strategic leader by our clients and brings a wealth of experience and expertise to the role. As part of our proactive succession plan, I am very excited to see the agency rise to the next level of success under her leadership with my continued support.”
Barrans joined Free For All Marketing in January 2008 and was instrumental in the agency’s exponential growth during its formative years. She has made numerous contributions to the success of the firm in increasingly more senior client service and leadership roles. Before joining Free For All Marketing, she was director of marketing and client services with a Toronto-based mobile marketing agency.
Named one of the Top 500 Fastest Growing Companies in Canada by PROFIT, Free For All is currently on track to deliver the highest revenue results in its history. “This announcement comes at a time when the company has delivered more than 150 percent revenue growth over the last six years and more than doubled our staff,” said Barrans. “I am excited and honoured to take on this role and build further upon this incredible track record of success.”
With its roots in research, Free For All Marketing is a member of the Environics family of companies. They leverage relationships with Environics Research, Environics Analytics Group, Environics Communications, Environics Lipkin, Agnostic digital marketing and many of the sister agencies to provide clients with smart, targeted experiential programming based on the latest research, audience insights and communication tools and techniques.
Based in Toronto and Vancouver, Free For All Marketing Inc. is a Canadian industry leader in experiential, event marketing and conference planning services.