Main Capital announced today the aquisition of a majority stake in the oftware company evania video. evania video provides a software-platform for publishers to monetize their inventory through video advertising, which includes a player, tracking and video content management technology. From its office in Berlin, Germany, evania offers its technology to publishers worldwide.
Charly Zwemstra, Managing Partner of Main Capital, said that “evania video offers a self-developed, innovative solution for international publishers and sales houses to efficiently monetize the constantly increasing demand for video inventory.”
By acquiring a majority stake, Main Capital will actively support evania video in further international expansion, as well as diversifying and strengthening the company’s offerings, among others through selective and complementary acquisitions. The established, knowledgeable management will continue to execute the current business and with the support of Main Capital the company expects to continue broadening the solutions, services and markets of evania video.
“We are thrilled to have Main Capital Partners onboard as a majority shareholder, and are confident that they are the ideal strategic partner for the continued and accelerated growth of evania video’s programmatic video advertising solutions.” said Oded Shoham, CEO and Co-Founder of evania video GmbH.