Microsoft Ads releases auto-generated remarketing lists globally

Microsoft Ads this month announced it is releasing the auto-generated remarketing lists globally. The 3 auto-generated remarketing lists are automatically created for advertisers.

The auto-generated remarketing lists contain all visitors - a list of users who visited the website in the past 30 days - all converters - a list of users who converted within the past 180 days - and a smart remarketing list - a list of users likely to convert.

According to Microsoft, the smart remarketing list is available for the United States only.