Microsoft introduces Multimedia Ads in Bing.com search results pages

Microsoft introduces Multimedia Ads in Bing.com search results pages

Microsoft this week announced the introduction of Multimedia Ads in Bing.com search results pages. Multimedia Ads are a new responsive ad format that combines images, headlines, and descriptions.

Multimedia Ads will be rolled out first in the United States, Canada, United Kingdom, Ireland, Australia, New Zealand, India, Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam. Other markets will see Multimedia Ads available in the next few weeks.

Microsoft says Multimedia Ads will be prominently featured on the right rail (right side of the search results) or in the mainline at the top of the search results pages. There will only be one Multimedia Ad on a page, for only one advertiser at a time.

For best performance, Microsoft recommends advertisers to upload multiple ad variations of high-quality images in all 4 aspect ratios: 1.91:1, 1:1, 1:2 and 4:1.



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