Nielsen to continue measuring FOX Networks across Broadcast, Cable and Streaming
Nielsen and Fox yesterday announced a multi-year renewal agreement. This agreement expands Nielsen's involvement with FOX, ensuring that the company will continue to measure all FOX properties across broadcast, cable, and free streaming.
The deal also includes Nielsen ONE Ads measurement across all FOX properties.
The renewal agreement reflects Nielsen's commitment to providing advertisers and agencies with the most accurate and reliable audience measurement data available.
By expanding its measurement capabilities to include FOX's free streaming platform, Tubi, Nielsen will be able to provide a more holistic view of FOX's audience, allowing advertisers to reach their target audiences with greater precision.
The deal includes measurement of FOX networks across broadcast (FOX), cable (FS1, FS2, FOX Deportes, Big Ten Network, FOX News Channel, FOX Business Network), free streaming (FOX Weather), and FOX’s streaming platform, Tubi.
“FOX is at the forefront of providing millions of viewers valuable news, sports and entertainment content, and we value our long-standing relationship with FOX,” said Amilcar Perez, Chief Revenue Officer at Nielsen. “As we continue to focus on innovating our measurement to meet our clients’ needs, we are proud that clients like FOX choose Nielsen to provide the audience measurement data across digital and linear properties it needs to bring value to its advertiser partners.”
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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