Ooyala has collaborated with Avid to integrate the new Flex Media Platform into Avid MediaCentral, announced Ooyala today.
Managing video assets is a common challenge for many media companies that handle large amounts of content yet lack efficient metadata capabilities. Ooyala, streaming and monetizing video, solves this challenge with the Flex Media Platform. According to Ooyala, Flex Media Platform is an open and extensible video production, delivery and content-supply-chain-optimization platform that simplifies and streamlines the process of managing, curating, orchestrating, publishing, measuring and monetizing video content. Among other features, the platform can automate the assignment and management of metadata across complex, fast-growing inventories of video assets.
The integration empowers customers with advanced metadata modeling using metadata aggregated from a variety of sources. Assets can be seamlessly transferred from cloud-based storage into existing Avid production environments.
“By integrating the metadata capabilities of the Ooyala Flex Media Platform, we’re powering a best-of-breed solution that provides a ‘single source of truth’ and better overall orchestration of the process,” said Ed Caracappa, Sr. Director Global Alliances at Avid. “We’re now able to provide modern content supply chain solutions to digital media production processes that continue to become vastly more complex.”