OpenAI's careers page currently lists 32 advertising-related openings, and one of them - a Head of Scaled, Ads Solutions role based in San Francisco - lays out plans to build reseller and outsourced sales channels for ChatGPT advertisers, according to the job posting itself. An org chart built from the listing and other public sources was published July 28, 2026.

A job posting maps the next phase of ChatGPT advertising

The listing, reviewed directly from OpenAI's careers site, asks candidates to "design, build, coach and develop the scaled sales organization and its partner ecosystem" and to "set OpenAI's scaled ads sales strategy across direct, reseller and BPO, channels, including segmentation, geographic coverage, and channel selection." The role reports to the vice president of Global Ads Solutions and carries a salary range of 302,000 to 385,000 US dollars, plus equity, according to the posting.

Business-process-outsourcing, or BPO, channels let a platform sell inventory through independently operated call centers and account-management vendors rather than staffing every relationship internally. The posting specifies that the successful candidate will "design and run reseller operations, including market and vendor selection, RFPs, commercial negotiations, onboarding, enablement, governance, and ongoing performance management." It also calls for testing "a focused mid-market sales team" as what the posting terms "a potential growth engine," with success metrics and stop criteria to be defined once the experiment begins.

That level of channel-building detail is notable given how young OpenAI's advertising business actually is. ChatGPT advertising launched in the United States on February 9, 2026, according to PPC Land's coverage of the pilot's early revenue milestone, which puts the July posting for reseller and outsourced-channel infrastructure well within the platform's first year of commercial operation.

An org chart assembled from public sources

A chart published July 28, 2026 by Zhao Hanbo, described in an accompanying LinkedIn post as an "Agentic Commerce & GEO/AEO Enthusiast" and product and growth leader, reconstructs the reporting structure around OpenAI's advertising business. The chart's own subtitle states it was "reconstructed from public sources" as of July 28, 2026, and adds a caveat: "Roles are confirmed. Reporting lines are not." Zhao's LinkedIn post credits Digiday reporter Krystal Scanlon's coverage as inspiration for the exercise, and lists sourcing in the post's comments as OpenAI's careers page and help center, alongside Digiday, TechCrunch, Bloomberg, and CNBC. This article draws on the chart and the underlying job posting directly rather than on the outlets the chart itself cites, so several of the chart's claims about executive changes are presented below as statements from the chart rather than as independently verified facts.

At the top of the chart sits chief executive Sam Altman. Below him, the chart splits into two branches. One box shows Fidji Simo, whose title is listed as chief executive of AGI deployment, formerly head of Applications, marked "full-time seat vacated July 9." According to the chart, Simo has been on medical leave since April and became a part-time advisor as of July 9, with her portfolio split across three colleagues the chart names as Brockman, Friar, and Kwon. The other branch shows Denise Dresser as chief revenue officer, described in the chart as having joined OpenAI in December 2025 from Slack and, per the chart, having taken over part of Brad Lightcap's commercial duties in April. The chart notes that Dresser's "ads remit not publicly confirmed."

Beneath these two boxes, the chart adds a note describing David Dugan as having been reported, at the time of his hiring, as sitting under chief operating officer Brad Lightcap. The chart states that Lightcap "moved to special projects on April 3" and that "no public source says where ads sales reports today."

Sales and channel roles

Underneath that structure sits the sales and channel branch of the chart. David Dugan appears there as vice president and global head of ads solutions, hired in March 2026, described in the chart as bringing "10+ yrs Meta, ran global agencies." PPC Land reported Dugan's hiring on March 26, 2026, naming him as a former Meta advertising executive appointed to lead OpenAI's global advertising solutions team. A later PPC Land report added that Dugan had spent more than a decade at Meta managing relationships with major advertisers and holding companies, joining the company in 2013 and eventually overseeing its global partnership with WPP before moving into a broader global clients and agencies role.

Below Dugan, the chart shows two additional sales-side positions with different statuses. The Head of Scaled Ads Solutions role - the subject of the posting reviewed for this article - is listed as an open requisition, live on the careers page, with responsibility for "direct, reseller, and BPO channels." Its listed duties include designing the reseller model, selecting vendors and markets, and running a mid-market sales team test.

A second position, labeled in the chart as "global vendor manager, ads," carries a different status: "reported, not listed today." The chart attributes this to Digiday's July 28 coverage and states that no matching posting could be found on OpenAI's own careers page as of that date. Its described scope covers "governance, forecasting, QA, capacity" - functions consistent with operating a reseller network at scale rather than selling advertising directly.

Product and monetization roles

The chart's second branch covers product and monetization. Vijaye Raji holds the title of chief technology officer of Applications, described in the chart as leading the product side, with prior experience at the experimentation platform Statsig and at Meta, according to the chart. Asad Awan is listed as monetization lead, with the chart noting his prior role in Meta ad product and his public role explaining OpenAI's ad formats. PPC Land has previously reported on Awan's public commentary, including a February 9, 2026 podcast appearance in which he outlined a vision for prompt-based campaign management that drew scepticism from agency professionals at the time.

Benji Shomair rounds out the product and monetization branch, described in the chart as covering "ads, commerce, apps, and subscriptions," with prior experience as a Meta vice president, according to the chart. Shomair joined OpenAI as VP of Monetization in December 2025, according to his LinkedIn profile, where his stated remit is "Building the OAI business across Ads, Commerce and Apps." Since the pilot's launch, Shomair's public LinkedIn posts have served as OpenAI's primary external channel for advertising updates, a pattern documented across multiple geographic expansion announcements covered previously by PPC Land.

Three access points, one still under construction

The chart frames OpenAI's advertiser access into three categories. Self-serve access has been live since May, in seven countries, according to the chart. OpenAI opened its self-serve Ads Manager to all US businesses on May 5, 2026, introducing cost-per-click bidding alongside the existing CPM model and dropping the minimum spend threshold that had gated the pilot since its February launch.

Agency access, per the chart, has existed since early direct deals started at a $200,000 minimum. That figure matches PPC Land's earlier reporting on the pilot's initial terms: OpenAI began accepting advertisers on February 6, 2026, with a $200,000 minimum commitment and holding companies WPP Media, Omnicom, and Dentsu among the launch partners.

The third category - resellers - is described in the chart as "being designed right now. Not live yet." That is the category the Head of Scaled Ads Solutions posting exists to build.

The merchant feed gap

The LinkedIn post accompanying the chart raises a separate point about what the org chart does not show. According to the post, OpenAI's own documentation describes feed campaigns, now in beta, as pulling "the ad title and description straight from your product feed," and states that feed ads "have been among the best performers in the program so far." The author writes that a merchant's product catalog "is already the ad creative," and states that no role on OpenAI's careers page appeared to be scoped specifically to merchant catalog data quality.

That gap sits on top of a documented history. PPC Land reported that OpenAI added product feed support to its ChatGPT Ads Manager, migrating a feature previously tied to the platform's earlier Instant Checkout experience. Retailers connect a product catalog, set filters for which products are eligible, and the platform generates ad units automatically from product names, images, and structured attributes, according to that reporting. The same PPC Land article noted that the system can handle up to a million SKUs per advertiser, citing Digiday's reporting on the feature.

Feed-based advertising is a well-established mechanic on other platforms, and the underlying data-quality problem is not unique to OpenAI. PPC Land reported that Google Merchant Center added an AI-based product import feature in beta, addressing a related challenge: a feed that drifts out of date does not just affect one campaign, since product data now feeds multiple surfaces simultaneously. None of the 32 advertising roles currently listed on OpenAI's careers page carries a title or description tied specifically to feed accuracy or catalog governance, based on a review of the listing referenced in the chart.

Context: a young ad business assembling reseller infrastructure

Since the February 9 US launch, ChatGPT advertising expanded to Canada, Australia, and New Zealand by late March 2026, then to the United Kingdom, Japan, South Korea, Brazil, and Mexico through May and June. Pricing moved over the same period: PPC Land reported CPMs falling from $60 at launch to as low as $25 by mid-April 2026, as the minimum spend threshold fell from $250,000 to $50,000, then to no minimum at all with the May 5 self-serve launch.

The pace of hiring described in the chart follows a similarly rapid buildout. In roughly four months, OpenAI moved from a closed pilot to a self-serve platform open to all US businesses, according to PPC Land's coverage of the company's measurement and advertising infrastructure, which noted that David Dugan had spent his Meta career building the kind of agency trust a young platform cannot manufacture through product features alone. The chart's description of a Head of Scaled Ads Solutions role designing reseller and BPO channels, alongside a reported but unlisted global vendor manager position, extends that buildout into governance and forecasting functions that typically follow, rather than precede, a platform's initial sales expansion.

Why this matters for advertisers and agencies

For agencies and holding companies already running campaigns through OpenAI - WPP Media, Omnicom, and Dentsu among them - the Head of Scaled Ads Solutions posting signals that a formal reseller tier is coming, which would create a distinct access route alongside self-serve and direct agency deals. Reseller and BPO arrangements typically extend a platform's reach into markets and account sizes that a direct sales team cannot economically serve, which would matter most to smaller agencies and regional players not currently covered by OpenAI's existing partner roster.

For retailers running or considering feed-based campaigns, the absence of a dedicated data-quality role, as described in the chart and the accompanying LinkedIn post, is a separate signal worth tracking independently of the sales-side hiring. A platform that, according to its own materials as cited in the LinkedIn post, generates ad creative directly from a merchant's product feed places a premium on the accuracy of that feed - title, price, availability, and image data all become creative inputs rather than background metadata. Retailers who have already built feed governance practices for Google Shopping or Meta catalog ads are working from infrastructure that would likely transfer directly to ChatGPT feed campaigns, given that OpenAI's product feed format reuses structured files retailers already submit elsewhere, according to PPC Land's earlier reporting on the feature.

The broader pattern - a still-young advertising business assembling reseller infrastructure and vendor governance while, according to the org chart and the LinkedIn post examined here, leaving its merchant-facing data function unstaffed - reflects the scale OpenAI is attempting to reach, and the speed at which advertisers, agencies, and platforms may need to adapt their own operating models if the reseller channel goes live as the posting describes.

Timeline

Summary

Who: OpenAI, the company behind ChatGPT, along with executives named in its careers listings and in an org chart published July 28, 2026: Sam Altman, Fidji Simo, Denise Dresser, David Dugan, Vijaye Raji, Asad Awan, and Benji Shomair.

What: A job posting for a Head of Scaled, Ads Solutions role, reviewed directly from OpenAI's careers site, describes plans to build reseller and business-process-outsourcing sales channels for ChatGPT advertisers. An accompanying org chart, published July 28, 2026 and built from public sources, maps the current advertising leadership structure and states that no listed role is scoped specifically to merchant product-feed data quality, even as OpenAI's own materials, cited in the LinkedIn post accompanying the chart, describe feed-based campaigns among the platform's stronger performers.

When: The org chart was published July 28, 2026, referencing a listing currently live on OpenAI's careers page and describing an executive reshuffle the chart dates to April 3, 2026, alongside Fidji Simo's July 9, 2026 transition to part-time advisor status.

Where: The Head of Scaled Ads Solutions role is based in San Francisco. OpenAI's advertising pilot has expanded from the United States into Canada, Australia, New Zealand, the United Kingdom, Japan, South Korea, Brazil, and Mexico since its February 2026 launch, according to PPC Land's coverage of the rollout.

Why: The posting indicates OpenAI expects reseller and outsourced-channel distribution to become part of how ChatGPT advertising scales, at a point when, according to the org chart examined here, the company's executive reporting structure - including where its own advertising sales function reports following an April leadership change - remains only partly confirmed in public sources.