Latest Articles
9392 Articles
Google VP Dan Taylor reveals why Gemini remains ad-free while AI Mode and AI Overviews monetize, addressing infrastructure costs and competitive positioning concerns.
by Luis Rijo
Large language models accelerate workflows but remain blocked from bidding decisions as platforms draw boundaries at point of spend, Digiday reports.
by Luis Rijo
IAB Spain identifies agentic AI, privacy reforms, and sustainability as forces reshaping Spain's €118.9B digital advertising market in 2026.
by Luis Rijo
Paul Archer, founder of brand advocacy platform Duel, argues AI automation will replace traditional influencer managers with "advocacy engineers" managing 100,000+ customer advocates.
by Luis Rijo
Usercentrics acquires MCP Manager to govern AI data access through Model Context Protocol, extending consent management into agentic workflows as EU AI Act enforcement begins.
by Luis Rijo
IAB Europe this week launched an initiative calling for advertising technology companies to contribute to its comprehensive addressability and measurement solution mapping.
by Luis Rijo
IAB Europe's appeal succeeds as Belgian Market Court annuls action plan validation, requiring narrower scope reflecting limited joint controllership role.
by Luis Rijo
IAB Europe's first comprehensive digital advertising report reveals 70% frustration with performance measurement while CTV investment momentum builds across continent.
by Luis Rijo
Google VP Dan Taylor reveals why Gemini remains ad-free while AI Mode and AI Overviews monetize, addressing infrastructure costs and competitive positioning concerns.
by Luis Rijo
Google splits Analytics-Ads consent controls: Signals loses ad data authority June 15, 2026, making ad_storage the sole governing parameter for linked accounts.
Amazon Ads delays payment overhaul to August 1 after advertiser feedback, offering account balance deductions, Pay by Invoice, and five months of click credits.
Google today announced Dynamic Search Ads will automatically upgrade to AI Max for Search campaigns in September 2026, retiring a format that has defined search automation for years.
Apple removed Freecash from the iOS App Store without prior notice, disrupting a platform paying out over $1M daily to 60 million registered users worldwide.
Google today named back button hijacking an explicit spam violation, with enforcement beginning June 15, 2026 - two months after today's policy announcement.
IAB Europe's Programmatic Working Group released an updated supply chain transparency guide on April 9 with 383 questions across 11 nodes and 39 edges.
Google Ads Decoded April 8 episode details how product feeds now power CTV, AI Mode, and agentic checkout - with conversion uplift data for retail advertisers.
Massachusetts Supreme Judicial Court today ruled Section 230 does not shield Meta from state claims that Instagram was deliberately designed to addict children.
Google VP Dan Taylor reveals why Gemini remains ad-free while AI Mode and AI Overviews monetize, addressing infrastructure costs and competitive positioning concerns.
by Luis Rijo
Large language models accelerate workflows but remain blocked from bidding decisions as platforms draw boundaries at point of spend, Digiday reports.
by Luis Rijo
IAB Spain identifies agentic AI, privacy reforms, and sustainability as forces reshaping Spain's €118.9B digital advertising market in 2026.
by Luis Rijo
Paul Archer, founder of brand advocacy platform Duel, argues AI automation will replace traditional influencer managers with "advocacy engineers" managing 100,000+ customer advocates.
by Luis Rijo
Usercentrics acquires MCP Manager to govern AI data access through Model Context Protocol, extending consent management into agentic workflows as EU AI Act enforcement begins.
by Luis Rijo
IAB Europe this week launched an initiative calling for advertising technology companies to contribute to its comprehensive addressability and measurement solution mapping.
by Luis Rijo
IAB Europe's appeal succeeds as Belgian Market Court annuls action plan validation, requiring narrower scope reflecting limited joint controllership role.
by Luis Rijo
IAB Europe's first comprehensive digital advertising report reveals 70% frustration with performance measurement while CTV investment momentum builds across continent.
by Luis Rijo