Google makes pickup cost and minimum order value mandatory in UK and EEA
Google will require pickup cost and minimum order value for in-store pickup products in the UK, Switzerland, and all EEA countries starting September 2026.
PPC Land
Posts
Previous Posts-
-
IAB Europe's 2026 programmatic day: CTV, AI, and the messy middle
CTV measurement gaps, AI buying tools, and SMB access debated at IAB Europe's Virtual Programmatic Day 2026 by leaders from Google, Amazon, Publicis, Magnite.
-
Proton report: what advertisers really pay to reach you on Google
Proton analyzed 54,000 demographic profiles using 2025 ad auction data to reveal how much advertisers pay to reach different types of Americans via Google.
-
Google tests AI label on search ads while expanding sponsored product grids
Google is testing an AI label on mobile search ads and has expanded sponsored placements into product grids and the related products section of search results.
-
Performance Max lets advertisers pick partner networks in alpha test
Google is testing a Partners control inside Performance Max that lets advertisers choose the Search Partner Network and Google Display Network independently.
-
Google merges travel ad formats into Search campaigns with AI Max
Google is consolidating hotel, flight, and travel formats into standard Search campaigns, ending a fragmented multi-campaign structure for travel advertisers.
-
AI Brief: Google lets advertisers steer AI Max in plain language
Google launched AI Brief on April 30, a Gemini-powered interface inside AI Max that lets advertisers set messaging, matching and audience rules in plain text.
-
Google brings AI Max to Shopping campaigns, targeting conversational queries
Google launched AI Max for Shopping campaigns on April 30, 2026, adding text customization, final URL expansion, and format selection to standard Shopping ads.
-
Gemini is replacing Google Assistant in cars - here is what changes
Google is replacing Assistant with Gemini in cars with Google built-in, starting in the US in English with a software update for existing and new vehicles.
-
How agencies became Zeta's surprise story in Q1 2026 - and what it costs
Zeta's agency channel grew sharply in Q1 2026, with holdco brand count up 50% and a new independent deal jumping from zero to eight figures in one quarter.
-
Germany's DSA enforcer: 1.3% of complaints led to action in year one
Germany's DSA coordinator converted just 1.3% of 2,033 complaints into proceedings and issued zero fines in 2025, its first full year enforcing the regulation.
-
Amazon's MMM API exits beta and unlocks retail data signals in 14 markets
Amazon's MMM API moved to GA in May 2026, enabling programmatic access to advertising and retail signals across 14 countries for brands running MMM solutions.
