Libsyn signs 5 exclusive podcasts as ad network inventory grows
Libsyn signs exclusive deals with five podcasts, opening host-read and programmatic ad inventory across faith, geopolitics, true crime, and pop culture today.
PPC Land
Posts
Previous Posts-
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ads.txt is ten years old. adagents.json wants to replace it
Brian O'Kelley argues ads.txt cannot express CTV's commercial complexity. adagents.json adds placement IDs, delegation types, country scoping, and date windows.
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Youtility raises $4.2M to kill demographic guesswork with behavioral AI
Youtility Decision Science closed a $4.2M seed round on April 23, 2026, with Fyllo and Silver Falcon Capital to build real-time behavioral AI decisioning APIs.
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Fubo Multiview is coming to LG TVs - but only recent models qualify
Fubo announced on April 23 Multiview development for select LG smart TVs - 2024 and 2025 4K and 8K models - targeting launch before the 2026 football season.
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beehiiv adds webinars, podcast MCP and metered paywalls in one update
beehiiv launched webinars, a Podcast MCP, and metered paywalls on April 23, 2026, adding live events and AI analytics to its creator platform with zero fees.
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AdRoll and PubMatic just built what ad tech kept promising for years
AdRoll and PubMatic on April 23 demonstrated MCP-powered agent-to-agent diagnostics across DSP and SSP systems, offering a rare cross-platform AI workflow.
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YouTube's COPPA deadline hits: what the audience-setting rules really mean
YouTube's COPPA audience classification rules, explained: what the April 22 compliance deadline means for creator ad revenue, targeting, and FTC penalties.
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Taboola launches Realize+, an agentic AI system for the open web
Taboola launched Realize+ on April 23, an agentic AI system automating open web performance campaigns beyond search and social, with Claude Skills integration.
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Burger King's marathon ad scores 4.3 stars - and Nike's doesn't come close
Burger King's 'Finished' OOH ad scored 4.3 Stars on System1 ahead of the 2026 London Marathon, outpacing Nike with stronger emotional response and fluency data.
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Emma Sleep fined $15m for fake countdown timers and phantom discounts
Australia's Federal Court orders Emma Sleep to pay $15m in penalties for fake countdown timers and false strikethrough prices on 74 products sold 2020-2023.
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Bedrock becomes first DSP to run its bidder inside an exchange
Bedrock Platform deploys the world's first containerized DSP bidder inside Index Exchange, eliminating QPS throttling and infrastructure as scale barriers.
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AI agents leak owner data at scale, study finds - and it is not by design
Research on 10,659 AI agent pairs finds agents systematically mirror owner behavior across 43 features, with 34.6% exposing sensitive personal data publicly.
