Reddit Reminder Ads go global: 3.1x CTR lift shocks advertisers
Reddit's Reminder Ads reached global availability on April 13, 2026, delivering a 21% higher CTR on Traffic objectives and a 3.1x CTR lift in early campaigns.
PPC Land
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The data prospecting rules French marketers keep getting wrong
Alliance Digitale April 2026 guide covers GDPR prospecting rules: consent, data broker roles, opt-in obligations, and B2B collection across digital channels.
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MiQ study of 53 million households finds the marketing funnel is broken
MiQ's global report on 53 million households finds 87% of consumers switch screens hourly, with 42% saying their path to purchase feels random.
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Ad tech braces for AI agents
ChatGPT ads reach logged-out users, IAB Tech Lab forms a programmatic governance council, SECURE Data Act targets state privacy laws, and Google resets its spam tools.
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TripleLift's TL Spark bets on orchestration - not just automation
TripleLift launched TL Spark on April 21, a coordinated intelligence layer unifying supply, creative, audiences, and measurement for outcome-driven programmatic advertising.
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Dutch DPA opens consultation on explaining automated decisions to individuals
Dutch DPA opens consultation on draft guidance requiring organisations to explain algorithmic and AI decisions to affected individuals. Closes 26 May 2026.
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Safari is quietly killing your GCLID - and here is the fix
Safari strips Google Click Identifiers in up to 20% of sessions. A GTM template by Luc Nugteren restores attribution via backup URL parameter and _gcl_aw cookie.
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EDPB's first-ever DPIA template finally lands - but experts want more
The EDPB adopted a standardised DPIA template on 10 March 2026, opening a public consultation until 9 June 2026. Here is what marketers and DPOs need to know.
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UK clears Axel Springer's Telegraph takeover - what happens next?
UK government clears Axel Springer to acquire Telegraph Media Group on April 14, 2026, with Ireland and Austria approvals still pending before Q2 2026 close.
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Backpack Media bets on student life stages to unlock Kargo partnership
Backpack Media and Kargo launch exclusive deal combining education first-party data with high-impact creative formats to reach Gen Z at purchasing moments.
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OpenAI tripled its web crawl after GPT-5 - but ChatGPT users may be declining
New log file analysis of 7 billion OpenAI bot events reveals a 3.5x surge in OAI-SearchBot activity after GPT-5, while ChatGPT user-driven events dropped 28%.
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Google's search chief reveals the real shape of AI Mode, Maps and agents
Nick Fox, Google SVP for Search and Maps, explains query fan-out, agentic restaurant booking, personal intelligence, and why ads stay labeled in AI search.
