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Apple's services division reached unprecedented heights in 2025 with 850 million weekly App Store users and Apple Pay blocking over $1 billion in fraud.
by Luis Rijo
Integral Ad Science reports 102% ROI increase for contextual campaigns during Super Bowl LVIII, with traffic hitting 131 million impressions on game day.
by Luis Rijo
Anthropic launched Cowork on January 12, bringing Claude Code's file automation to non-developers through natural language on macOS.
by Luis Rijo
Google's Gemini models will power Apple Intelligence starting 2026. The multi-year partnership centralizes AI control amid industry criticism of platform dominance.
by Luis Rijo
Industry experts predict 2026 will prioritize measurable business results over vanity metrics as AI reshapes campaign evaluation and budgets.
by Luis Rijo
Honey browser extension terminated from Rakuten Advertising affiliate network on January 12, 2026, losing access to major retail partners including Walmart.
by Luis Rijo
YouTube Premium hits 125 million subscribers who pay to avoid ads—precisely the affluent demographic advertisers want to reach but can no longer target.
by Luis Rijo
Visa's Rubail Birwadker reveals how the company is building tokenized payment systems for agentic commerce, addressing fraud concerns as AI agents begin making purchases.
by Luis RijoApple's services division reached unprecedented heights in 2025 with 850 million weekly App Store users and Apple Pay blocking over $1 billion in fraud.
by Luis Rijo
Danny Sullivan last week republished his 1996 Webmaster's Guide to Search Engines, a 30-year milestone document that shaped modern SEO practices and terminology.
Perion and EMARKETER survey 111 US marketers on creative optimization: only 3.6% actively optimize despite 89% viewing creative as critical to performance.
EU proposes requiring Alphabet to share Google Search query, click, ranking and view data with rival engines on FRAND terms in DMA specification proceedings.
Google kills Dynamic Search Ads in September, ChatGPT ad CPMs drop from $60 to $25, the IAB records $294.6B in 2025 digital ad revenue, and Amazon's billing crisis deepens.
Meta's new measurement report argues last-click attribution misallocates 31% of conversions, pushing advertisers to adopt hybrid incrementality frameworks.
Netflix Q1 2026 results beat forecasts, but the Nielsen Gauge methodology row is reshaping how investors and ad buyers price streaming vs linear television.
Google updated AI Mode in Chrome on April 16, 2026, to open publisher links side-by-side instead of replacing the AI interface, changing how users navigate.
Fastly Ad Tag Gateway launched April 8 with Google, routing tags through first-party domains and claiming 14% signal uplift for advertisers on Fastly's CDN.
Apple's services division reached unprecedented heights in 2025 with 850 million weekly App Store users and Apple Pay blocking over $1 billion in fraud.
by Luis Rijo
Integral Ad Science reports 102% ROI increase for contextual campaigns during Super Bowl LVIII, with traffic hitting 131 million impressions on game day.
by Luis Rijo
Anthropic launched Cowork on January 12, bringing Claude Code's file automation to non-developers through natural language on macOS.
by Luis Rijo
Google's Gemini models will power Apple Intelligence starting 2026. The multi-year partnership centralizes AI control amid industry criticism of platform dominance.
by Luis Rijo
Industry experts predict 2026 will prioritize measurable business results over vanity metrics as AI reshapes campaign evaluation and budgets.
by Luis Rijo
Honey browser extension terminated from Rakuten Advertising affiliate network on January 12, 2026, losing access to major retail partners including Walmart.
by Luis Rijo
YouTube Premium hits 125 million subscribers who pay to avoid ads—precisely the affluent demographic advertisers want to reach but can no longer target.
by Luis Rijo
Visa's Rubail Birwadker reveals how the company is building tokenized payment systems for agentic commerce, addressing fraud concerns as AI agents begin making purchases.
by Luis Rijo