49% of shoppers now use AI for gift ideas - what it means for Mother's Day
Optimove surveyed 648 US consumers in April 2026: 49% now use AI tools for gift recommendations, with omnichannel shopping reshaping Mother's Day purchases.
PPC Land
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TriCoast Media bets on content flywheel to cut CTV ad costs
TriCoast Media expands unified SSP/DSP, promising 30-50% lower CPMs for CTV advertisers through direct publisher access across 250+ channels and 3,000+ apps.
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Culture Hive launches a score to measure if ads actually resonate
Culture Hive Media Group's Cultural Relevance Score uses AI to measure how well ads align with audience values, connecting scores to programmatic media buying.
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Opera GX finally on Flathub and Snap Store - Linux just got easier
Opera GX is now available on Flathub and the Snap Store, completing Linux distribution support for the gaming browser used by 30 million players worldwide.
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Yelp Assistant goes full-service: book, order, and schedule in one chat
Yelp this week launched a fully redesigned AI Assistant that handles reservations, deliveries, and appointments across 450+ categories in a single conversation.
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YouTube creator ads in Google Ads: the performance playbook nobody told you
Google's Ads Decoded podcast, recorded live at YouTube NewFronts 2026, details how brands of all sizes can activate creator content inside Google Ads and DV360.
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Rufus shows 5 products, not 50: what brands must know about Amazon's AI filter
Amazon's Rufus AI assistant narrows product recommendations to five results. Backend structured attributes, not copy, now determine which brands make the cut.
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Most Dutch people do not know their rights when algorithms decide about them
A survey of 1,480 Dutch residents by the Autoriteit Persoonsgegevens reveals deep gaps in awareness of GDPR rights around algorithmic and AI-driven decisions.
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Amazon Rufus 'Tell us about you' ties search results to saved shopper profiles
Amazon Rufus now saves shopper identity - style, hobbies, household details - and applies it to every future product search and ASIN ranking on the platform.
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ANA backs House privacy bill, cites 29 million ad jobs at stake
ANA endorses the SECURE Data Act, saying the House privacy bill protects 29 million US ad jobs and builds on frameworks already signed into law in 20 states.
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ACCC wins right to intervene in Epic v Apple app payments case
Australia's competition regulator joins Epic v Apple Federal Court hearing on app distribution and in-app payment remedies, with relief resuming 28 April 2026.
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LATAM mobile apps: finance sessions surge 62%, installs grow 13% in 2025
Adjust's LATAM 2026 spotlight report reveals finance app sessions up 62%, ATT opt-in rates at 49%, and e-commerce installs outpacing global benchmarks in 2025.
