76% of marketing pros use GenAI daily, but governance lags behind
ProGEO.ai surveyed 112 marketers in March 2026 and found 75.9% use GenAI daily, but only 43.8% of organizations enforce usage policies with technical controls.
PPC Land
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Meta upgrades Pixel and Conversions API to close the gap for small advertisers
Meta today announced AI-powered Meta Pixel updates and a one-click Conversions API setup, cutting technical barriers for small business advertisers on Facebook.
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Google Pay API adds recurring, deferred and auto-reload transaction types
Google Pay API now supports recurring, deferred and automatic reload merchant-initiated transactions, with token lifecycle notifications for payment continuity.
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Adobe study: SMBs using AI content tools save $6K and gain revenue
Adobe's survey of 431 small business owners finds AI tools save 175 hours and nearly $6,000 annually on social media content, with 47% reporting revenue gains.
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Apple removes Freecash iOS app, threatening a $100M rewarded UA channel
Apple removed Freecash from the iOS App Store without prior notice, disrupting a platform paying out over $1M daily to 60 million registered users worldwide.
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Google's AI Mode now books UK restaurants - meet the 8 partner platforms
Google added agentic restaurant booking to AI Mode in the UK on April 10, with direct reservation links to TheFork, OpenTable, and six other booking partners.
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Amazon's AI matches shelter pets with families using natural language queries
Amazon Ads and PetArmor combined natural language AI, generative video, and shelter construction to match adoptable dogs and cats with prospective families.
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Merchant API comes to Google Ads scripts April 22 as Content API nears its end
Google Ads scripts gain Merchant API support on April 22, 2026, while the Content API for Shopping heads toward its confirmed August 18, 2026, shutdown date.
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Why AI ad agents need taxonomy IDs, not natural language
IAB Tech Lab's Katie Shell explains why taxonomy IDs - not natural language - are the semantic backbone autonomous ad agents need to avoid mismatched buys.
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Gemini app now builds interactive simulations from a single prompt
Google's Gemini app can now generate interactive simulations and 3D models, replacing static diagrams with fully adjustable functional visualizations in chat.
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EDPB 2025 annual report: €1.15bn in GDPR fines, new AI and DMA rules
The EDPB's 2025 annual report reveals €1.15bn in GDPR fines, first-ever DMA-GDPR joint guidelines, and a major push to simplify compliance across Europe.
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InMarket says 5 CPG brands drove millions in sales with moment-based ads
InMarket's April 2026 Breakthrough Outcomes report shows Welch's, OLLY, and Bob Evans Farms hitting iROAS as high as $11.43 via real-time mobile targeting.
